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DotcomWeavers Becomes a Hyvä “Bronze Partner”

DCW

Date

4/5/2024

DotcomWeavers Becomes a “Preferred Agency Partner” of BigCommerce

DCW

Date

3/29/2024

How Epicor Magento Integration Improves Scalability And Performance

DCW

Date

10/25/2023

Benefits of Epicor Magento Integration Thumbnail

Does Your eCommerce Site Need a Customer Data Platform?

DCW

Date

2/12/2023

Image illustrating customer data platform

Who should your marketing strategies target? When should you engage them, and how? Every business inherently knows it must engage its customers—especially for eCommerce growth. It’s essential to driving initial conversions, future orders, and higher lifetime customer values. But knowing you need to do something isn’t quite the same as understanding the specifics of the “who,” “when,” and “how” for your target audience—or audiences. For this invaluable and actionable insight, eCommerce operators can turn to customer data platforms (CDPs)—like Adobe’s Real-Time Customer Data Platform (RTCDP)—that help guide marketing engagement strategies and personalized customer experiences.

What is Headless eCommerce?

DCW

Date

8/8/2022

Illustration depicting headless ecommerce

Imagine you owned a brick-and-mortar location where every time you wanted to update a single display shelf, you had to gut and rebuild the whole aisle, if not the entire storefront. That setup would be enormously inconvenient, and you’d actually be disincentivized against ever making changes. That simply doesn’t work—not for physical locations or eCommerce. Changes and flexibility are necessary to keep pace in today’s hypercompetitive eCommerce world. Launching apps and new front ends, emerging trends, revenue streams, omnichannel marketing opportunities, and more all necessitate adaptive operations that can be modified on-the-fly. But the tools you use today may not be the best ones for tomorrow, particularly for scaling businesses adding new services. So, how can you create an eCommerce website and management platform that remains future-proof, easily modified, and ever-responsive to all devices? Headless eCommerce architecture is your answer.

Epicor Commerce Connect (ECC) vs. Adobe Commerce / Magento

DCW

Date

7/21/2022

Illustration depicting Epicor Vs Adobe Commerce comparison

UX Design Details You Can’t Afford to Miss

DCW

Date

12/10/2020

Image illustrating the layers of a website

An effective customer journey is essential in optimizing key KPIs like conversion rate, bounce rate, AOV, and CLV on your site. In order to launch a site to optimize your KPI numbers, your technical requirements and actions must be planned out and executed with precision to ensure that the user is guided from “just browsing” to a completed conversion. Your site’s functionality and features should accrue paying customers with little to no difficulty or inconsistency. When it comes to the development side, good practice encourages us to monitor for broken links, reduce page load time, and integrate widgets to make conversion a breeze. But what about UX design?

Tips to Optimize Your Mobile Experience

DCW

Date

9/29/2020

8/10 consumers choose to shop online using a smartphone or a tablet. With that being said, a customer’s mobile experience in an online store is arguably the most important when it comes to boosting conversion rates and overall engagement with your brand. Unfortunately, most mobile experiences are neglected, rendering them slow, cluttered, and ultimately useless. This leaves users with no choice but to bounce off your page and onto one where their need for convenience can be met. This leaves us with the question of: What can I do to make sure my mobile shoppers get to checkout and complete a transaction?

A Fresh Perspective on Hosting

DCW

Date

6/30/2020

Image of a computer network with laptops and a cloud

The need for hosting is one of those essential pieces that every website and eCommerce site has in common. Like it or not, we need it. But for so many of us, we choose a host when we launch our site, and we never really think about it again until 1) something breaks or 2) another change makes a hosting change necessary. But we don’t think hosting should be something that is relegated to the basement of our website solutions. So let’s say you wanted to take a fresh look at hosting… where would you start and what would you look for? Really, the first consideration is what type of site you have.

How to Create an Omnichannel Experience

DCW

Date

8/24/2018

Today’s customer journey is not linear. The old tale of visiting a store, browsing what is in stock and paying at the counter has evolved into a more fluid narrative. Now, thanks to the omnichannel experience, customers are free to shop across devices, locations and times. “The omnichannel experience is an integrated and frictionless approach to engaging and serving customers,” says Mayank Agrawal, co-founder, and chief technology officer, DotcomWeavers. “It allows a harmonious journey across and between online and offline channels.” In an omnichannel environment, one customer might start browsing on their phone, try on an item in-store and complete the sale on a desktop, while another may choose to buy products with the help of a sales representative via live chat. The point here is flexibility.

Innovative Payment Gateways Drive Sales

DCW

Date

8/24/2018

One of today’s most important ecommerce trends is the quicker, smarter checkout process. It is a cliche but, when shopping is personalized and convenient, people are more likely to convert. To succeed, businesses need innovative payment gateways. There are several technology upgrades that enhance the checkout experience. Installing a modern payment gateway, for example, makes the checkout process more convenient, speeding up order processing while offering alternative payment methods, saved customer information and location-specific options.

5 User Interface Mistakes You Should Know

DCW

Date

7/16/2018

When it comes to website and app design, user interface (UI) is king. After all, your users see the UI first and they will continue to interact with it on a regular basis. Website users value the user interface so much, a typical visitor will form an opinion about your website within 50 milliseconds and you can guarantee that the level of expectation translates to apps, too. You just can’t afford user interface mistakes. And yet it’s common to see websites and apps launch with glaring user interface mistakes that drastically degrade the user experience. In this article, we will discuss five of the most common (and therefore most frustrating) UI mistakes found in websites and native mobile applications. But first, let’s look at the differences and similarities between user interface (UI) and user experience (UX).

How Epicor Magento Integration Improves Scalability And Performance

DCW

Date

10/25/2023

Epicor Commerce Connect (ECC) vs. Adobe Commerce / Magento

DCW

Date

7/21/2022

Magento Epicor Prophet 21 Integration

DCW

Date

5/16/2019

a person and person holding puzzle pieces

Modern B2B customers are expecting more than ever before. Customers are looking for: Seamless Omnichannel Experiences, Integrated Automation, Better UX, Custom Content to Mimic the B2C Experience, Enhanced Customer Support. To deliver on these expectations, integrating an ERP with a modern eCommerce framework is the only way to compete in the rapidly evolving environment.

Epicor Eclipse ERP Integration with Magento 2

DCW

Date

6/22/2018

In online sales and in-store retail, the flexibility, speed, and accuracy of your ERP integrations have the biggest impact on your success. This article discusses how an Epicor Eclipse ERP integration with your Magento 2 store can deliver a true omnichannel experience – one that saves you time and money and exceeds customer expectations.

Does Your eCommerce Site Need a Customer Data Platform?

DCW

Date

2/12/2023

What is Headless eCommerce?

DCW

Date

8/8/2022

Summer eCommerce Success, Thriving Through the Tough Months

DCW

Date

7/11/2022

Although most people welcome the summer months, eCommerce operators might view them with some trepidation. If you’ve noticed that eCommerce sales seem to slow down in the summer, you’re not alone. It’s a common phenomenon throughout much of the industry. However, that doesn’t mean you just have to sit and suffer through it. Instead, you can adopt some of the summer-focused strategies—like BOPIS and user-generated content—below to make your eCommerce sales sizzle.

Everything You Need to Know About “Buy Online, Pickup In-Store”

DCW

Date

6/16/2022

Hybrid in-store/online businesses—from big box stores to local mom-and-pop shops—have begun increasingly offering customers the opportunity to “buy online, pickup in-store” (BOPIS). Retailers can leverage this unique fulfillment strategy to increase profits, boost customer satisfaction, and get a leg up on their competition—but how does BOPIS eCommerce work? The following guide describes BOPIS, customer motivations to use the method, benefits for retailers, concerns for BOPIS newcomers, and competition tips for online-only businesses. BOPIS continues to evolve, impacting eCommerce and brick-and-mortar businesses alike—and understanding it is the first step to integrating it into your business model.

Which Review Tool is Right for You? The Top eCommerce Site and Product Review Tools

DCW

Date

5/13/2022

When you’re trying to convert potential customers, a glowing review of your eCommerce site and products serves as some of the best data you can leverage. Few things help close the sale like seeing others rate and describe their shopping experience, as it helps affirm credibility and instill confidence that your customers are happy doing business with you.

eCommerce Trends for 2022

DCW

Date

1/18/2022

Image of a person making an ecommerce payment

eCommerce experienced a complicated 2021. While overall revenue growth continued upwards, shifting consumer expectations and—of course—COVID-19 presented eCommerce businesses with new challenges to navigate. However, emerging technologies, eCommerce site integrations, and consumer engagement methods that further evolved throughout the pandemic provide solutions to these challenges. As we enter into a new year, these developments continue to—or will start to—influence eCommerce trends, and early adopters can leverage them to increase engagement and sales. Capitalizing on the upcoming 2022 eCommerce trends will help your business recover from the economic effects of COVID-19 and increase your foothold in the marketplace.

Use Custom Magento 2 Extensions

DCW

Date

7/30/2019

Custom Magento 2 extensions make it easy for Magento merchants to enhance the look, functionality, and performance of their websites. And with more than 8,000 extensions on the Magento Marketplace, you’ve got software at your fingertips that covers everything from customer support, payments, and security, to marketing, shipping, and fulfillment. DotcomWeavers has several custom extensions on the Magento Marketplace that our clients are using to enhance their user experience and optimize shipping.

Magento Zoho Integration

DCW

Date

4/23/2019

Puzzle pieces illustrating an integration

A Customer Relationship Management Tool (CRM) powers your lead generation, customer relationships and revenue growth. One of the best CRMs for businesses is Zoho. It’s a powerful and flexible tool that happens to work well with Magento – the world’s leading eCommerce platform. When integrated, they provide streamlined, 360-degree business solutions. This article explores the ins and outs of Magento Zoho integration and how it can help your business thrive.

Magento 1 to Magento 2 Migration Webinar

DCW

Date

3/26/2019

A Magento Business Solution Partner

DCW

Date

8/31/2018

DotcomWeavers, an award-winning web solutions company specializing in eCommerce development, custom software and mobile applications, and content marketing, is pleased to announce that it has joined leading ecommerce platform Magento’s network as a Magento Business Solution Partner. DotcomWeavers has a deep history of Magento development and has been building ecommerce solutions for retailers on the platform for several years. The new partnership is part of the company’s next level of growth and will allow DotcomWeavers to work with more established retailers that are looking to advance and expand ecommerce capabilities. The company has 16 skilled Magento developers and recently launched its first module in the Magento marketplace.

Magento 2 Pros & Cons: Is it right for your business?

DCW

Date

12/12/2017

Image of a woman thinking with text overlay

Let’s review the top Magento 2 Pros and Cons to see if it’s right for your business. In 2020, Magento 2 is (arguably) the most powerful, scalable and customizable eCommerce platform available. But only about 5% of the 235,000+ Magento-based sites out there are on Magento 2. And the clock is ticking for Magento 1 websites. Support, security patches, and extension updates will end, officially, in June 2020. Fortunately for M1 businesses, there’s still time to migrate to Magento 2. So, whether you’re on M1 or considering the move to Magento from another platform, here’s everything you need to know about Magento 2 Pros and Cons.

Build a Master Marketing Strategy

DCW

Date

12/18/2020

Image of two people lifting and placing a lego piece

So, your website is successfully running on Magento Commerce. Your products are up, your store is organized, what’s next? In any eCommerce business, having a live, shoppable site is a good start. But, to grow revenue and elevate your eCommerce to the next level of success, you need to be able to successfully market your products and services, delivering a complete brand experience to your shoppers. Effective marketing will not only drive traffic to your site but it will also build loyal return customers to dramatically improve ROI and CLV. With the flexible architecture of Magento Commerce, marketing for your business is a breeze and the best part is that it’s all built-in. Let’s talk marketing on Magento Commerce.

Have You Googled Yourself Lately?

DCW

Date

10/29/2020

Dotcomeweaver's illustration of a Google Search

When it comes to purchasing products online, how do you make the decision to buy? Most of the time, all you have to inform your decision is a product description, some specifications, and maybe a few images. In most cases, these basics alone are not enough to convince shoppers to convert. Because they cannot physically interact with the product or service, shoppers will often look for validation from customers that have purchased the item already. In fact, over 90% of consumers turn to online product reviews to inform their next decision. Because eCommerce reviews hold so much weight in the conversion process, your brand’s reputation can be shaped and assessed with nothing but a few keystrokes.

User Experiences that Convert

DCW

Date

8/31/2018

Image of a person going through user journey on a tablet

In technology parlance, the emotional result of a person’s interaction with a website or digital app is called “user experience” or “UX” — and the success of a business depends on it. Users who have easy, positive experiences with websites and apps likely will be drawn back to the business. On the contrary, websites and apps with poor navigation and slow loading times likely will turn off consumers. In this article, we’ll explore how to add user experiences that convert to your website.

Create a Winning Welcome Email Strategy

DCW

Date

1/9/2018

When a customer creates an account or signs up for your newsletter, they are saying, “Hello, I’m interested, tell me more.” Good manners aside, you’d be crazy not to respond to with a welcome email (or 3) in a timely fashion. With the right welcome email strategy, you can turn opt-in visitors into brand loyalists. What is a welcome email series? A set of pre-written messages that are scheduled to be sent to anyone who opts-in. What do welcome emails do? They engage potential customers with useful content at the most critical time in your new relationship. What do we mean by timely? One study found that 74% of consumers expect an email within 15 minutes of when they subscribe.

Better Business Newsletters in 7 Steps

DCW

Date

11/14/2017

Do you have lots of email newsletters clogging your inbox, but only read and enjoy a few of them? You’re not alone. The main reasons that only a handful of newsletters are opened each month while most others are discarded are quality and relevance. As a customer, you’re more likely to follow newsletters with great writing, engaging images, and relevant content. Put simply, eCommerce companies that create better business newsletters earn more opens, more clicks and, ultimately, more conversions. According to the Nielsen Norman Group’s Email Newsletter Usability report, readers tend to feel an emotional attachment to their newsletters. “Newsletters feel personal because they arrive in users’ inboxes and users have an ongoing relationship with them.”

How’s Your Business Email Marketing Strategy?

DCW

Date

10/24/2017

Social media marketing is the buzzword of the day, and a ‘traditional’ email marketing strategy can seem outdated. After all, if you can interact directly and instantly with customers on Twitter and Facebook, why spend time on an older marketing tool? But the truth is in the ROI: a good email marketing strategy is still a relevant and powerful marketing method. To make it work, you just need to understand your audience and current email marketing strategies, and then coordinate them with social media.

DotcomWeavers Becomes a Hyvä “Bronze Partner”

DCW

Date

4/5/2024

DotcomWeavers Becomes a “Preferred Agency Partner” of BigCommerce

DCW

Date

3/29/2024

DotcomWeavers Achieves Gold Adobe Partnership!

DCW

Date

2/24/2022

Image depicting Adobe gold partnership timeline

DotcomWeavers Achieves Specialization!

DCW

Date

12/10/2021

Image of a laptop with a mockup of Adobe Solution Partner

DotcomWeavers is exceptionally proud to have achieved the “Specialized” distinction for Adobe Commerce Applications/Magento, joining an exclusive group of Adobe partners. Achieving Commerce specialization represents Adobe’s recognition of our strong, 14-year history of top-quality project execution and happy customers. Every project along the way has helped us earn this official Adobe recognition. This accomplishment follows up our earlier-year advancement to Silver Partner with Adobe’s Solution Partner Program (SPP) and precedes many more attainments to come!

Partner for Google Adwords Campaign

DCW

Date

1/4/2021

Image illustrating Dotcomweavers' as a Google partner

Google Adwords is a game that just about every eCommerce business must play. It’s also played in a competitive arena where valuable clicks are earned—or lost—in a matter of seconds and where the goalposts are constantly shifting. Some claim that success with Google Adwords is nothing short of digital marketing magic. You’ve got to simultaneously target the right audiences, force every dollar to punch way above its weight, and captivate people with a few simple words. Managing your Google Ads without a qualified partner can quickly become…disenchanting. That’s where DotcomWeavers can help. We’ve always thought of ourselves as Adwords Wizards. And now we’ve got the Google Partner badge to prove that it’s true.

DotcomWeavers- Adobe Solution Silver Partner

DCW

Date

11/24/2020

The Adobe Solution Partner Program is an ongoing effort to unite organizations that share a commitment to bringing exceptional service to a wide range of clients. The Solution Partner Program is centered around helping customers achieve their goals and scale their businesses, employing the exceptional suite of Adobe solutions. Becoming an Adobe Solution Partner provides a fresh perspective on business strategy and business growth while deepening business knowledge with a wealth of intuitive resources.

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