OUR BLOGS

Who should your marketing strategies target? When should you engage them, and how? Every business inherently knows it must engage its customers—especially for eCommerce growth. It’s essential to driving initial conversions, future orders, and higher lifetime customer values. But knowing you need to do something isn’t quite the same as understanding the specifics of the “who,” “when,” and “how” for your target audience—or audiences. For this invaluable and actionable insight, eCommerce operators can turn to customer data platforms (CDPs)—like Adobe’s Real-Time Customer Data Platform (RTCDP)—that help guide marketing engagement strategies and personalized customer experiences.

Imagine you owned a brick-and-mortar location where every time you wanted to update a single display shelf, you had to gut and rebuild the whole aisle, if not the entire storefront. That setup would be enormously inconvenient, and you’d actually be disincentivized against ever making changes. That simply doesn’t work—not for physical locations or eCommerce. Changes and flexibility are necessary to keep pace in today’s hypercompetitive eCommerce world. Launching apps and new front ends, emerging trends, revenue streams, omnichannel marketing opportunities, and more all necessitate adaptive operations that can be modified on-the-fly. But the tools you use today may not be the best ones for tomorrow, particularly for scaling businesses adding new services. So, how can you create an eCommerce website and management platform that remains future-proof, easily modified, and ever-responsive to all devices? Headless eCommerce architecture is your answer.

TL;DR – ECC is a simple, fast-to-market solution with extensive limitations to UX and admin functionality. Adobe Commerce offers limitless opportunities and integration, which require more time and energy, but that investment creates a better all-around experience and opportunity for return on investment. DotcomWeavers now offers a product, Eclipse eCommerce Accelerator, as a turnkey, full-featured solution built on Adobe Commerce/Magento with all of the speed to market from ECC and limitless potential of Adobe Commerce at a fraction of the implementation cost.

Although most people welcome the summer months, eCommerce operators might view them with some trepidation. If you’ve noticed that eCommerce sales seem to slow down in the summer, you’re not alone. It’s a common phenomenon throughout much of the industry. However, that doesn’t mean you just have to sit and suffer through it. Instead, you can adopt some of the summer-focused strategies—like BOPIS and user-generated content—below to make your eCommerce sales sizzle.

Hybrid in-store/online businesses—from big box stores to local mom-and-pop shops—have begun increasingly offering customers the opportunity to “buy online, pickup in-store” (BOPIS). Retailers can leverage this unique fulfillment strategy to increase profits, boost customer satisfaction, and get a leg up on their competition—but how does BOPIS eCommerce work? The following guide describes BOPIS, customer motivations to use the method, benefits for retailers, concerns for BOPIS newcomers, and competition tips for online-only businesses. BOPIS continues to evolve, impacting eCommerce and brick-and-mortar businesses alike—and understanding it is the first step to integrating it into your business model.