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Who should your marketing strategies target? When should you engage them, and how? Every business inherently knows it must engage its customers—especially for eCommerce growth. It’s essential to driving initial conversions, future orders, and higher lifetime customer values. But knowing you need to do something isn’t quite the same as understanding the specifics of the “who,” “when,” and “how” for your target audience—or audiences. For this invaluable and actionable insight, eCommerce operators can turn to customer data platforms (CDPs)—like Adobe’s Real-Time Customer Data Platform (RTCDP)—that help guide marketing engagement strategies and personalized customer experiences.
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Imagine you owned a brick-and-mortar location where every time you wanted to update a single display shelf, you had to gut and rebuild the whole aisle, if not the entire storefront. That setup would be enormously inconvenient, and you’d actually be disincentivized against ever making changes. That simply doesn’t work—not for physical locations or eCommerce. Changes and flexibility are necessary to keep pace in today’s hypercompetitive eCommerce world. Launching apps and new front ends, emerging trends, revenue streams, omnichannel marketing opportunities, and more all necessitate adaptive operations that can be modified on-the-fly. But the tools you use today may not be the best ones for tomorrow, particularly for scaling businesses adding new services. So, how can you create an eCommerce website and management platform that remains future-proof, easily modified, and ever-responsive to all devices? Headless eCommerce architecture is your answer.
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TL;DR – ECC is a simple, fast-to-market solution with extensive limitations to UX and admin functionality. Adobe Commerce offers limitless opportunities and integration, which require more time and energy, but that investment creates a better all-around experience and opportunity for return on investment. DotcomWeavers now offers a product, Eclipse eCommerce Accelerator, as a turnkey, full-featured solution built on Adobe Commerce/Magento with all of the speed to market from ECC and limitless potential of Adobe Commerce at a fraction of the implementation cost.
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Although most people welcome the summer months, eCommerce operators might view them with some trepidation. If you’ve noticed that eCommerce sales seem to slow down in the summer, you’re not alone. It’s a common phenomenon throughout much of the industry. However, that doesn’t mean you just have to sit and suffer through it. Instead, you can adopt some of the summer-focused strategies—like BOPIS and user-generated content—below to make your eCommerce sales sizzle.
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When you’re trying to convert potential customers, a glowing review of your eCommerce site and products serves as some of the best data you can leverage. Few things help close the sale like seeing others rate and describe their shopping experience, as it helps affirm credibility and instill confidence that your customers are happy doing business with you.
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While some Adobe Commerce / Magento integrations are provided “out of the box,” they don’t always offer the best possible functionality. For example, perhaps there’s more data you’d like to pull during a query or sync, or maybe you want those syncs to be triggered automatically and occur in real-time. As was the case for Colonial Power & Sport (CPS), some eCommerce businesses need more from their Lizzy CRM integration in both instances. We put our expert developers on the challenge, and their integration solution pulls more data in real-time to keep CPS’ eCommerce and dealership operations running as smoothly as possible.
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The need for hosting is one of those essential pieces that every website and eCommerce site has in common. Like it or not, we need it. But for so many of us, we choose a host when we launch our site, and we never really think about it again until 1) something breaks or 2) another change makes a hosting change necessary. But we don’t think hosting should be something that is relegated to the basement of our website solutions. So let’s say you wanted to take a fresh look at hosting… where would you start and what would you look for? Really, the first consideration is what type of site you have.
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Today’s customer journey is not linear. The old tale of visiting a store, browsing what is in stock and paying at the counter has evolved into a more fluid narrative. Now, thanks to the omnichannel experience, customers are free to shop across devices, locations and times. “The omnichannel experience is an integrated and frictionless approach to engaging and serving customers,” says Mayank Agrawal, co-founder, and chief technology officer, DotcomWeavers. “It allows a harmonious journey across and between online and offline channels.” In an omnichannel environment, one customer might start browsing on their phone, try on an item in-store and complete the sale on a desktop, while another may choose to buy products with the help of a sales representative via live chat. The point here is flexibility.
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TL;DR – ECC is a simple, fast-to-market solution with extensive limitations to UX and admin functionality. Adobe Commerce offers limitless opportunities and integration, which require more time and energy, but that investment creates a better all-around experience and opportunity for return on investment. DotcomWeavers now offers a product, Eclipse eCommerce Accelerator, as a turnkey, full-featured solution built on Adobe Commerce/Magento with all of the speed to market from ECC and limitless potential of Adobe Commerce at a fraction of the implementation cost.
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Modern B2B customers are expecting more than ever before. Customers are looking for: Seamless Omnichannel Experiences, Integrated Automation, Better UX, Custom Content to Mimic the B2C Experience, Enhanced Customer Support. To deliver on these expectations, integrating an ERP with a modern eCommerce framework is the only way to compete in the rapidly evolving environment.
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In online sales and in-store retail, the flexibility, speed, and accuracy of your ERP integrations have the biggest impact on your success. This article discusses how an Epicor Eclipse ERP integration with your Magento 2 store can deliver a true omnichannel experience – one that saves you time and money and exceeds customer expectations.
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Who should your marketing strategies target? When should you engage them, and how? Every business inherently knows it must engage its customers—especially for eCommerce growth. It’s essential to driving initial conversions, future orders, and higher lifetime customer values. But knowing you need to do something isn’t quite the same as understanding the specifics of the “who,” “when,” and “how” for your target audience—or audiences. For this invaluable and actionable insight, eCommerce operators can turn to customer data platforms (CDPs)—like Adobe’s Real-Time Customer Data Platform (RTCDP)—that help guide marketing engagement strategies and personalized customer experiences.
View More
Imagine you owned a brick-and-mortar location where every time you wanted to update a single display shelf, you had to gut and rebuild the whole aisle, if not the entire storefront. That setup would be enormously inconvenient, and you’d actually be disincentivized against ever making changes. That simply doesn’t work—not for physical locations or eCommerce. Changes and flexibility are necessary to keep pace in today’s hypercompetitive eCommerce world. Launching apps and new front ends, emerging trends, revenue streams, omnichannel marketing opportunities, and more all necessitate adaptive operations that can be modified on-the-fly. But the tools you use today may not be the best ones for tomorrow, particularly for scaling businesses adding new services. So, how can you create an eCommerce website and management platform that remains future-proof, easily modified, and ever-responsive to all devices? Headless eCommerce architecture is your answer.
View More
Although most people welcome the summer months, eCommerce operators might view them with some trepidation. If you’ve noticed that eCommerce sales seem to slow down in the summer, you’re not alone. It’s a common phenomenon throughout much of the industry. However, that doesn’t mean you just have to sit and suffer through it. Instead, you can adopt some of the summer-focused strategies—like BOPIS and user-generated content—below to make your eCommerce sales sizzle.
View More
When you’re trying to convert potential customers, a glowing review of your eCommerce site and products serves as some of the best data you can leverage. Few things help close the sale like seeing others rate and describe their shopping experience, as it helps affirm credibility and instill confidence that your customers are happy doing business with you.
View More
In the eCommerce industry, adaptation is the name of the game and as the recent COVID-19 pandemic has shown us, no business is completely invincible. But with the Holiday season rapidly approaching, it’s time to start considering ways to prepare your eCommerce store for the biggest shopping days of 2020. Read on to learn more and contact us to enlist the help of our dedicated eCommerce experts to capitalize on heightened online sales without the threat of site crashes, reduced speed, and security breaches.
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In eCommerce, you need a tech partner. Someone with strengths that complement your own. With the right partner, you can improve user experiences, streamline your fulfillment process and open up new markets. Over the past 5 years, that’s the kind of partnership we’ve built with BULLS Bikes. Here’s their journey from an OSCommerce startup to a thriving Magento-based eCommerce brand.
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While some Adobe Commerce / Magento integrations are provided “out of the box,” they don’t always offer the best possible functionality. For example, perhaps there’s more data you’d like to pull during a query or sync, or maybe you want those syncs to be triggered automatically and occur in real-time. As was the case for Colonial Power & Sport (CPS), some eCommerce businesses need more from their Lizzy CRM integration in both instances. We put our expert developers on the challenge, and their integration solution pulls more data in real-time to keep CPS’ eCommerce and dealership operations running as smoothly as possible.
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The next version of Adobe Commerce / Magento—v.2.4.4—will be released on April 12. As a lauded Adobe partner, we’ve been given early access to familiarize ourselves and prepare for the changes. To help you get ready as well, we’ve summarized the critical information and changing capabilities.
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Today, decentralization is the name of the game. While organizations can manage their full range of responsibilities and tasks, the real question is whether it makes business sense to do so. Outsourcing via dedicated partners and cloud services is often a rewarding solution. It’s likely the reason you’re evaluating Magento partners to begin with, as building and managing an eCommerce site with Adobe’s platform requires a full team providing a wealth of dedicated experience—and most organizations don’t staff these personnel. The same holds for your prospective Magento partners, as nearly all rely on hybrid or fully off-shore development teams. The challenge is finding a partner that communicates responsively and facilitates quality builds with the utmost integrity.
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The modern-day B2B eCommerce market is focused on delivering the personalized shopping experience of the B2C market while maintaining a high level of functionality and logistical complexity on the back end. To meet these requirements and optimize your eCommerce, you need a powerful platform that can support a consistent, customizable front end and an organized and easily managed backend. Magento Commerce B2B is the perfect solution for all B2B needs as it supports both B2B and B2C models.
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With everything going on in the world, it can sometimes be hard to see the glass as half full versus half empty. But the reality is that there are new opportunities that come with dramatic changes to the economy and the way our businesses operate. In eCommerce specifically, the landscape has seen many shifts over the last six months, including more omnichannel solutions than ever before with curbside pickup options increasing exponentially. And like the great businessman Warren Buffet once said, “Someone’s sitting in the shade today because someone planted a tree a long time ago.” Meaning, how we react and build today can be the structure for our future in this industry.
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The task of choosing which eCommerce platform to grow and revolutionize your business with can often be overwhelming with the plethora of information available to you. It is important to understand the features of the most powerful and most popular eCommerce platforms and harness these capabilities to support the goals you have for your online business. In turn, the correct platform can help boost revenue, conversion rates, and overall direct site traffic.
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So, your website is successfully running on Magento Commerce. Your products are up, your store is organized, what’s next? In any eCommerce business, having a live, shoppable site is a good start. But, to grow revenue and elevate your eCommerce to the next level of success, you need to be able to successfully market your products and services, delivering a complete brand experience to your shoppers. Effective marketing will not only drive traffic to your site but it will also build loyal return customers to dramatically improve ROI and CLV. With the flexible architecture of Magento Commerce, marketing for your business is a breeze and the best part is that it’s all built-in. Let’s talk marketing on Magento Commerce.
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This article will give you some tips and best practices to boost the conversion-to-visitor rate on your website. This ratio is a measure of how efficient your site is at making sales, so you want to focus your efforts on improving it. After optimizing your SEO and outreach strategies to bring more visitors to your site, you should expect more sales, right? Not necessarily. Simply getting people to your site is only half of the equation. You also need to convince them to buy. While there is no magic formula for becoming an eCommerce superstar, there are some powerful strategies you can implement that will lead to a higher conversion ratio.
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We’ve started 2022 with the same momentum carried over from 2021 and are now proud to announce that DotcomWeavers has been named a Gold-level Adobe partner! Attaining Gold-level partner status is merely our team’s latest achievement over the past year. Towards 2020’s close, we were named a Silver-level partner, and we added to that milestone upon earning our “Specialized” distinction for Adobe Commerce / Magento in 2021. Only a few months on from this accomplishment, we’ve now reached Gold! But what does DotcomWeavers becoming a Gold-level Adobe partner mean for our clients, and why does it have us so excited for 2022?.
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