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DotcomWeavers Becomes a Hyvä “Bronze Partner”

DCW

Date

4/5/2024

DotcomWeavers Becomes a “Preferred Agency Partner” of BigCommerce

DCW

Date

3/29/2024

How Epicor Magento Integration Improves Scalability And Performance

DCW

Date

10/25/2023

Benefits of Epicor Magento Integration Thumbnail

Does Your eCommerce Site Need a Customer Data Platform?

DCW

Date

2/12/2023

Image illustrating customer data platform

Who should your marketing strategies target? When should you engage them, and how? Every business inherently knows it must engage its customers—especially for eCommerce growth. It’s essential to driving initial conversions, future orders, and higher lifetime customer values. But knowing you need to do something isn’t quite the same as understanding the specifics of the “who,” “when,” and “how” for your target audience—or audiences. For this invaluable and actionable insight, eCommerce operators can turn to customer data platforms (CDPs)—like Adobe’s Real-Time Customer Data Platform (RTCDP)—that help guide marketing engagement strategies and personalized customer experiences.

What is Headless eCommerce?

DCW

Date

8/8/2022

Illustration depicting headless ecommerce

Imagine you owned a brick-and-mortar location where every time you wanted to update a single display shelf, you had to gut and rebuild the whole aisle, if not the entire storefront. That setup would be enormously inconvenient, and you’d actually be disincentivized against ever making changes. That simply doesn’t work—not for physical locations or eCommerce. Changes and flexibility are necessary to keep pace in today’s hypercompetitive eCommerce world. Launching apps and new front ends, emerging trends, revenue streams, omnichannel marketing opportunities, and more all necessitate adaptive operations that can be modified on-the-fly. But the tools you use today may not be the best ones for tomorrow, particularly for scaling businesses adding new services. So, how can you create an eCommerce website and management platform that remains future-proof, easily modified, and ever-responsive to all devices? Headless eCommerce architecture is your answer.

Epicor Commerce Connect (ECC) vs. Adobe Commerce / Magento

DCW

Date

7/21/2022

Illustration depicting Epicor Vs Adobe Commerce comparison

UX Design Details You Can’t Afford to Miss

DCW

Date

12/10/2020

Image illustrating the layers of a website

An effective customer journey is essential in optimizing key KPIs like conversion rate, bounce rate, AOV, and CLV on your site. In order to launch a site to optimize your KPI numbers, your technical requirements and actions must be planned out and executed with precision to ensure that the user is guided from “just browsing” to a completed conversion. Your site’s functionality and features should accrue paying customers with little to no difficulty or inconsistency. When it comes to the development side, good practice encourages us to monitor for broken links, reduce page load time, and integrate widgets to make conversion a breeze. But what about UX design?

Tips to Optimize Your Mobile Experience

DCW

Date

9/29/2020

8/10 consumers choose to shop online using a smartphone or a tablet. With that being said, a customer’s mobile experience in an online store is arguably the most important when it comes to boosting conversion rates and overall engagement with your brand. Unfortunately, most mobile experiences are neglected, rendering them slow, cluttered, and ultimately useless. This leaves users with no choice but to bounce off your page and onto one where their need for convenience can be met. This leaves us with the question of: What can I do to make sure my mobile shoppers get to checkout and complete a transaction?

A Fresh Perspective on Hosting

DCW

Date

6/30/2020

Image of a computer network with laptops and a cloud

The need for hosting is one of those essential pieces that every website and eCommerce site has in common. Like it or not, we need it. But for so many of us, we choose a host when we launch our site, and we never really think about it again until 1) something breaks or 2) another change makes a hosting change necessary. But we don’t think hosting should be something that is relegated to the basement of our website solutions. So let’s say you wanted to take a fresh look at hosting… where would you start and what would you look for? Really, the first consideration is what type of site you have.

How to Create an Omnichannel Experience

DCW

Date

8/24/2018

Today’s customer journey is not linear. The old tale of visiting a store, browsing what is in stock and paying at the counter has evolved into a more fluid narrative. Now, thanks to the omnichannel experience, customers are free to shop across devices, locations and times. “The omnichannel experience is an integrated and frictionless approach to engaging and serving customers,” says Mayank Agrawal, co-founder, and chief technology officer, DotcomWeavers. “It allows a harmonious journey across and between online and offline channels.” In an omnichannel environment, one customer might start browsing on their phone, try on an item in-store and complete the sale on a desktop, while another may choose to buy products with the help of a sales representative via live chat. The point here is flexibility.

Innovative Payment Gateways Drive Sales

DCW

Date

8/24/2018

One of today’s most important ecommerce trends is the quicker, smarter checkout process. It is a cliche but, when shopping is personalized and convenient, people are more likely to convert. To succeed, businesses need innovative payment gateways. There are several technology upgrades that enhance the checkout experience. Installing a modern payment gateway, for example, makes the checkout process more convenient, speeding up order processing while offering alternative payment methods, saved customer information and location-specific options.

5 User Interface Mistakes You Should Know

DCW

Date

7/16/2018

When it comes to website and app design, user interface (UI) is king. After all, your users see the UI first and they will continue to interact with it on a regular basis. Website users value the user interface so much, a typical visitor will form an opinion about your website within 50 milliseconds and you can guarantee that the level of expectation translates to apps, too. You just can’t afford user interface mistakes. And yet it’s common to see websites and apps launch with glaring user interface mistakes that drastically degrade the user experience. In this article, we will discuss five of the most common (and therefore most frustrating) UI mistakes found in websites and native mobile applications. But first, let’s look at the differences and similarities between user interface (UI) and user experience (UX).

How Epicor Magento Integration Improves Scalability And Performance

DCW

Date

10/25/2023

Epicor Commerce Connect (ECC) vs. Adobe Commerce / Magento

DCW

Date

7/21/2022

Magento Epicor Prophet 21 Integration

DCW

Date

5/16/2019

a person and person holding puzzle pieces

Modern B2B customers are expecting more than ever before. Customers are looking for: Seamless Omnichannel Experiences, Integrated Automation, Better UX, Custom Content to Mimic the B2C Experience, Enhanced Customer Support. To deliver on these expectations, integrating an ERP with a modern eCommerce framework is the only way to compete in the rapidly evolving environment.

Epicor Eclipse ERP Integration with Magento 2

DCW

Date

6/22/2018

In online sales and in-store retail, the flexibility, speed, and accuracy of your ERP integrations have the biggest impact on your success. This article discusses how an Epicor Eclipse ERP integration with your Magento 2 store can deliver a true omnichannel experience – one that saves you time and money and exceeds customer expectations.

How to Choose the Right Magento Partner

DCW

Date

11/15/2021

Image with a laptop with an Adobe Magento illustration

As one of the most-popular eCommerce and content management platforms, Magento/Adobe Commerce provides one of the most robust and scalable platforms for building and managing digital stores. While some platforms are more accessible for smaller operations, Magento’s end-result quality and sophistication are unmatched. It’s open-source or licensed version are both scalable, flush with features, and outperforms its “generic” counterparts. Given the capabilities, however, Magento requires specialized expertise. eCommerce businesses looking to leverage the platform need to begin by asking themselves how to choose a Magento partner that’s right for them.

The Worst Kept Secret in CRO : Payment Gateways

DCW

Date

4/1/2021

Your payment gateway is more than a piece of eCommerce technology. It is the critical piece of your user experience; the bridge that connects user interest to profitable action. A recognizable, secure, and convenient payment gateway can build trust with your users. One that offers more payment options will remove buying barriers and reduce abandoned cart rates. You want to integrate the best payment gateway for your business and customers. But before we discuss how to do that, let’s review what payment gateways are and how they work.

Cybersecurity 101 for Adobe Commerce

DCW

Date

2/1/2021

For many, the first months of the year are a time to plan upcoming initiatives and endeavors. Although not nearly as exciting as new product offerings and integrations providing increased capabilities, have you prioritized cybersecurity throughout these plans? Cybersecurity is like physical infrastructure: few people get overly jazzed about road construction, yet it’s a necessity. Most consumers probably don’t choose their online retailers by figuring out your cybersecurity implementations to see how protected their data will be. However, data breaches and incidents that earn your digital storefront a poor reputation when it comes to cybersecurity will have your customers speeding away. For Adobe Commerce, what are the top threats and what can you do to protect against them?

eCommerce Pain Points that Kill Conversions

DCW

Date

9/23/2020

Image illustarting ecommerce conversions

eCommerce customers expect fast, easy, and entertaining shopping experiences. Because you are asking people to spend money on your website, if they encounter even one minor issue, they probably won’t stick around, which means you are losing money. To ensure that your online store is delivering the most uninhibited shopping experience, it is beneficial to educate yourself on the common eCommerce pain points faced by many online business owners. While some pain points can be difficult for businesses to find, customers will zero in on them immediately. To help you secure more online sales, here are 7 eCommerce pain points and how to fix them.

5 Holiday Hacks: eCommerce Site Edition

DCW

Date

8/31/2020

Image of two people enjoying the holiday cheer

In the eCommerce industry, adaptation is the name of the game and as the recent COVID-19 pandemic has shown us, no business is completely invincible. But with the Holiday season rapidly approaching, it’s time to start considering ways to prepare your eCommerce store for the biggest shopping days of 2020. Read on to learn more and contact us to enlist the help of our dedicated eCommerce experts to capitalize on heightened online sales without the threat of site crashes, reduced speed, and security breaches.

eCommerce and Corona Virus

DCW

Date

3/20/2020

By now you have read plenty about the current health crisis, known as the Coronavirus or COVID-19, that is gripping the nations around the world. Our DotcomWeavers team is right there with all of you, wondering what is the next regulation to be released and what this all means for our businesses (specifically the small and medium-sized business (SMB) marketplace that we work with most – because we are ourselves an SMB).

Lizzy CRM Adobe Commerce / Magento Integration

DCW

Date

4/4/2022

Image of Lizzy CRM and Adobe Commerce banner

While some Adobe Commerce / Magento integrations are provided “out of the box,” they don’t always offer the best possible functionality. For example, perhaps there’s more data you’d like to pull during a query or sync, or maybe you want those syncs to be triggered automatically and occur in real-time. As was the case for Colonial Power & Sport (CPS), some eCommerce businesses need more from their Lizzy CRM integration in both instances. We put our expert developers on the challenge, and their integration solution pulls more data in real-time to keep CPS’ eCommerce and dealership operations running as smoothly as possible.

Get Ready for Adobe Commerce / Magento 2.4.4

DCW

Date

3/29/2022

The next version of Adobe Commerce / Magento—v.2.4.4—will be released on April 12. As a lauded Adobe partner, we’ve been given early access to familiarize ourselves and prepare for the changes. To help you get ready as well, we’ve summarized the critical information and changing capabilities.

Magento Development Teams by Location

DCW

Date

2/24/2022

Image of a human looking at the world map on a screen

Today, decentralization is the name of the game. While organizations can manage their full range of responsibilities and tasks, the real question is whether it makes business sense to do so. Outsourcing via dedicated partners and cloud services is often a rewarding solution. It’s likely the reason you’re evaluating Magento partners to begin with, as building and managing an eCommerce site with Adobe’s platform requires a full team providing a wealth of dedicated experience—and most organizations don’t staff these personnel. The same holds for your prospective Magento partners, as nearly all rely on hybrid or fully off-shore development teams. The challenge is finding a partner that communicates responsively and facilitates quality builds with the utmost integrity.

Payment Services Launch for Adobe Commerce

DCW

Date

2/1/2022

Towards the end of last year, Adobe announced the launch of its own Payment Services, readily integrable for merchants leveraging Adobe Commerce and Magento Open Source for their eCommerce storefronts. Prior to Payment Services for eCommerce, most Magento payment processors required additional integration and management efforts to set up and support. Adobe Payment Services will simplify eCommerce operators’ transaction management and provide additional insight. However, there are other factors that operators must consider—most notably, custom work, configurations, and mobile optimization for Magento payment methods.

Sage ERP and Magento Integration

DCW

Date

4/1/2021

Image illustrating Sage-Magento integration

Why are so many ten-, twenty-, and even 30-year-old CPG companies scrambling to integrate their SAGE ERP with Magento? Because modern business workflows have become incredibly complicated. Administrators and customers are demanding new levels of data integrity and information accuracy. Manual and error-prone methods of managing data, inventory, finances, and people cannot compete with synchronized systems. And customers want a frictionless journey, fast shipping, and real-time order status updates. Today, software integration is what keeps companies competitive and makes multi-channel or omnichannel business possible. By integrating your tried-and-true SAGE ERP with Magento, you can unify the data and information shared between them.

ERP Integration with Magento

DCW

Date

3/2/2021

n the age of eCommerce, ERPs like Sage, Netsuite, and Epicor still have a lot to offer. Integrating them with Magento can help transform your B2B or B2C business into a modern eCommerce enterprise. Technology is pushing the frontiers of eCommerce ever further, ever faster. Mobile-first. ADA compliance. Conversion funnels. Leading digital retailers must encompass these trends (and a thousand others) to stay competitive.

Build a Master Marketing Strategy

DCW

Date

12/18/2020

Image of two people lifting and placing a lego piece

So, your website is successfully running on Magento Commerce. Your products are up, your store is organized, what’s next? In any eCommerce business, having a live, shoppable site is a good start. But, to grow revenue and elevate your eCommerce to the next level of success, you need to be able to successfully market your products and services, delivering a complete brand experience to your shoppers. Effective marketing will not only drive traffic to your site but it will also build loyal return customers to dramatically improve ROI and CLV. With the flexible architecture of Magento Commerce, marketing for your business is a breeze and the best part is that it’s all built-in. Let’s talk marketing on Magento Commerce.

Have You Googled Yourself Lately?

DCW

Date

10/29/2020

Dotcomeweaver's illustration of a Google Search

When it comes to purchasing products online, how do you make the decision to buy? Most of the time, all you have to inform your decision is a product description, some specifications, and maybe a few images. In most cases, these basics alone are not enough to convince shoppers to convert. Because they cannot physically interact with the product or service, shoppers will often look for validation from customers that have purchased the item already. In fact, over 90% of consumers turn to online product reviews to inform their next decision. Because eCommerce reviews hold so much weight in the conversion process, your brand’s reputation can be shaped and assessed with nothing but a few keystrokes.

User Experiences that Convert

DCW

Date

8/31/2018

Image of a person going through user journey on a tablet

In technology parlance, the emotional result of a person’s interaction with a website or digital app is called “user experience” or “UX” — and the success of a business depends on it. Users who have easy, positive experiences with websites and apps likely will be drawn back to the business. On the contrary, websites and apps with poor navigation and slow loading times likely will turn off consumers. In this article, we’ll explore how to add user experiences that convert to your website.

Create a Winning Welcome Email Strategy

DCW

Date

1/9/2018

When a customer creates an account or signs up for your newsletter, they are saying, “Hello, I’m interested, tell me more.” Good manners aside, you’d be crazy not to respond to with a welcome email (or 3) in a timely fashion. With the right welcome email strategy, you can turn opt-in visitors into brand loyalists. What is a welcome email series? A set of pre-written messages that are scheduled to be sent to anyone who opts-in. What do welcome emails do? They engage potential customers with useful content at the most critical time in your new relationship. What do we mean by timely? One study found that 74% of consumers expect an email within 15 minutes of when they subscribe.

Better Business Newsletters in 7 Steps

DCW

Date

11/14/2017

Do you have lots of email newsletters clogging your inbox, but only read and enjoy a few of them? You’re not alone. The main reasons that only a handful of newsletters are opened each month while most others are discarded are quality and relevance. As a customer, you’re more likely to follow newsletters with great writing, engaging images, and relevant content. Put simply, eCommerce companies that create better business newsletters earn more opens, more clicks and, ultimately, more conversions. According to the Nielsen Norman Group’s Email Newsletter Usability report, readers tend to feel an emotional attachment to their newsletters. “Newsletters feel personal because they arrive in users’ inboxes and users have an ongoing relationship with them.”

How’s Your Business Email Marketing Strategy?

DCW

Date

10/24/2017

Social media marketing is the buzzword of the day, and a ‘traditional’ email marketing strategy can seem outdated. After all, if you can interact directly and instantly with customers on Twitter and Facebook, why spend time on an older marketing tool? But the truth is in the ROI: a good email marketing strategy is still a relevant and powerful marketing method. To make it work, you just need to understand your audience and current email marketing strategies, and then coordinate them with social media.

DotcomWeavers Becomes a Hyvä “Bronze Partner”

DCW

Date

4/5/2024

DotcomWeavers Becomes a “Preferred Agency Partner” of BigCommerce

DCW

Date

3/29/2024

DotcomWeavers Achieves Gold Adobe Partnership!

DCW

Date

2/24/2022

Image depicting Adobe gold partnership timeline

DotcomWeavers Achieves Specialization!

DCW

Date

12/10/2021

Image of a laptop with a mockup of Adobe Solution Partner

DotcomWeavers is exceptionally proud to have achieved the “Specialized” distinction for Adobe Commerce Applications/Magento, joining an exclusive group of Adobe partners. Achieving Commerce specialization represents Adobe’s recognition of our strong, 14-year history of top-quality project execution and happy customers. Every project along the way has helped us earn this official Adobe recognition. This accomplishment follows up our earlier-year advancement to Silver Partner with Adobe’s Solution Partner Program (SPP) and precedes many more attainments to come!

Partner for Google Adwords Campaign

DCW

Date

1/4/2021

Image illustrating Dotcomweavers' as a Google partner

Google Adwords is a game that just about every eCommerce business must play. It’s also played in a competitive arena where valuable clicks are earned—or lost—in a matter of seconds and where the goalposts are constantly shifting. Some claim that success with Google Adwords is nothing short of digital marketing magic. You’ve got to simultaneously target the right audiences, force every dollar to punch way above its weight, and captivate people with a few simple words. Managing your Google Ads without a qualified partner can quickly become…disenchanting. That’s where DotcomWeavers can help. We’ve always thought of ourselves as Adwords Wizards. And now we’ve got the Google Partner badge to prove that it’s true.

DotcomWeavers- Adobe Solution Silver Partner

DCW

Date

11/24/2020

The Adobe Solution Partner Program is an ongoing effort to unite organizations that share a commitment to bringing exceptional service to a wide range of clients. The Solution Partner Program is centered around helping customers achieve their goals and scale their businesses, employing the exceptional suite of Adobe solutions. Becoming an Adobe Solution Partner provides a fresh perspective on business strategy and business growth while deepening business knowledge with a wealth of intuitive resources.

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