Digital Transformation from Home Grown to Adobe Commerce
37% Longer Engagement Time with Advanced Product Discovery Tools
We consolidated five websites into a single Adobe Commerce store and integrated key tools, including:
About the Project
- Industry: Retail – Flooring Solutions
- Platform: Adobe Commerce
- Region: Arizona, United States
Flooring Inc. is a leading online retailer offering residential and commercial flooring products, including vinyl, carpet tiles, gym flooring, and outdoor surfaces. With a growing catalog and a complex product ecosystem, the company needed a robust, scalable Adobe Commerce solution to support custom product configurations, improve search and discovery, and streamline backend operations.
Business Goal
The primary objective was to consolidate five separate brand sites into a unified, high-performance eCommerce platform. The client aimed to simplify the shopping experience, improve site speed and navigation, and streamline backend processes through smart integrations and automation.
Project Highlights
Single Website
Consolidated five flooring websites into a single Adobe Commerce instance
Hyvä frontend
Developed a custom Hyvä frontend for faster performance and enhanced UX
Simplified Integration
Integrated ERP, PIM, and DAM systems for centralized product and order management
Custom Features
Built custom features such as a Flooring Designer Tool and Product Quantity Calculator
Flexible Checkout
Enabled split payments and Blackhawk Gift Card support
Migration to Magento
Migrated the WordPress blog into Magento with zero SEO disruption
SEO Implementation
Implemented SEO and accessibility best practices for long-term growth
Customer Engagement
Increased customer engagement through a unified experience
Key Challenges
The Flooring INC grew to a point where the below strategic upgrades were required to improve performance and the customer experience in each of the following areas:
- Adobe Commerce Platform
Migrated all five websites to a single Adobe Commerce store to provide a scalable, secure foundation for growth. - Custom Product Tools
Developed a DIY Flooring Designer and Product Quantity Calculator to simplify configurable product selection. - Enhanced Product Discovery
Improved category architecture, filters, and search functionality for faster, more accurate product finding. - Flexible Checkout & Payments
Enabled split payments across multiple cards and integrated Blackhawk gift cards, PayPal, and Affirm for secure, versatile checkout. - ERP & PIM Integration
Connected NetSuite for orders and customer data, and Akeneo for centralized product and pricing management. - Shipping & Tax Automation
Implemented a custom Ship Engine API for best shipping rates and AvaTax for accurate tax calculations with exemptions.
We took a phased approach focused on modernization, optimization, and scale.
- Technical & SEO Audit: Identified risks and dependencies across legacy systems
- UX Strategy: Designed a mobile-first, conversion-focused interface
- Collaborative Development: Partnered with client stakeholders through each milestone
- SEO-Conscious Migration: Executed a high-fidelity migration plan to consolidate sites without impacting traffic
- Integration-Led Automation: Streamlined backend processes by connecting core systems
- 200% increase in transactions
- 75% growth in total revenue
- 18% improvement in engagement rate
- 37% increase in average engagement time
- Significantly improved product discovery and checkout experience
- Scalable infrastructure able to support traffic surges and catalog expansion
TechStack
| Platform: Adobe Commerce (Magento) | Frontend: Custom Hyvä Theme | PIM Integration: Akeneo |
| ERP Integrations: NetSuite | Tax Management: AvaTax with fallback rates | Paymentsn: PayPal, Affirm, Blackhawk. |
| Accessibility: ADA Compliance, UserWay | DAM Integration: Canto | Language & DB: PHP 8.2.9, MariaDB 10.6 |
DotcomWeavers has been a responsive and dedicated partner, seamlessly integrating our NetSuite ERP with Adobe Commerce to enhance our operations. Their friendly team consistently works to resolve issues, improving our customer experience. This integration has built a strong foundation for scalable growth.
Facing Similar Challenges?
Struggling with slow product discovery?
We design custom tools like product calculators and configurators to simplify complex shopping experiences.
Concerned about SEO during platform migration?
We execute SEO-safe consolidations that preserve rankings and visibility.
Dealing with disconnected backend systems?
Our integrations unify your ERP, PIM, DAM, and shipping tools into a single, efficient ecosystem.
Low conversion rates on mobile?
Our Hyvä-based stores are optimized for speed, engagement, and mobile-first performance.
Losing customers at checkout?
We craft streamlined checkout experiences with flexible payment options and clear CTAs.
Receive a Personalized Consultation for Your eCommerce Requirements!
Receive a Personalized Consultation for Your eCommerce Requirements!
