Revamped Magento Store , Hyvä Frontend & Third-Party Integrations
About the Project
- Industry: Retail – Hot Tub & Spa Supplies
- Platform: Magento Open Source
- Region: New York
Hot Tub Spa Supplies is a niche eCommerce brand specializing in spa and hot tub parts. With a vast product catalog and a growing customer base, the brand needed to modernize its legacy Magento 1 store to meet evolving consumer expectations. DotcomWeavers partnered with them to revamp the store, eliminate backend inefficiencies, and deliver a seamless digital shopping experience.
Business Goal
The client wanted to improve website speed and mobile usability, simplify product navigation, and enhance marketing effectiveness by adopting a scalable, secure platform with a modern user experience and personalized engagement capabilities.
Project Highlights
Upgraded Magento
Upgraded Magento to the latest version for enhanced security and scalability.
Migrated to the Hyvä
Migrated to the Hyvä theme, delivering fast load times and a highly conversion-optimized design.
Automated backend workflows
Automated backend workflows by integrating SkuVault, ShipStation, TaxJar, and Skyvia.
Revamped the parts finder
Revamped the parts finder for accurate, easy product discovery.
Redesigned the entire UI/UX
Redesigned the entire UI/UX to enable smooth browsing and effortless checkout.
Increased marketing engagement
Increased marketing engagement through personalized campaigns using Dotdigital and Yotpo.
Migrated hosting
Migrated hosting for better uptime, performance, and security.
Enhanced customer engagement
Enhanced customer engagement with advanced segmentation and targeted marketing.
Key Challenges
As Hot Tub Spa Supplies looked to scale, several areas needed strategic upgrades to enhance performance and customer experience:
Our Solutions
We delivered strategic, scalable solutions to modernize the client’s eCommerce operations:
Magento Platform
Upgraded to the latest Magento version to improve site security, enable ongoing updates, and support business growth.
Hyvä Theme Implementation
We rebuilt the frontend with Hyvä, significantly improving page load times, mobile responsiveness, and Core Web Vitals.
UI/UX Redesign for Better Navigation
The website was restructured with a clean, responsive layout, intuitive navigation, and enhanced category architecture to guide users to the right products with fewer clicks.
Improved Parts Finder
Deployed Amasty Elasticsearch to deliver fast, accurate, and filterable search results tailored to customer needs.
Backend Operations
Integrated SkuVault for real-time inventory sync, ShipStation for automated order fulfillment, TaxJar for accurate tax calculations, and Skyvia to unify data across systems.
Marketing & Engagement
Implemented Dotdigital to create personalized, segmented email and SMS campaigns, while Yotpo enhanced customer trust with authentic reviews and user-generated content.
Enhanced UX
We designed all key user flows with a CRO approach, ensuring smooth product discovery and checkout on all devices.
Hosting & Security
Moved hosting to JetRails for reliable uptime, proactive monitoring, and enhanced security protocols like HTTPS, 2FA, and PCI compliance.
Our Approach
We started with a deep site audit to identify performance gaps. HTSS needed more than a facelift—they needed a complete ecosystem overhaul to meet modern eCommerce expectations.
- Collaborative Planning: Engaged clients across every milestone—UX, data, and backend automation.
- Security-First Approach: Addressed legacy gaps with enterprise-grade hardening.
- Conversion-Focused Redesign: Prioritized parts finder, conversion-optimized experience, and checkout flow.
- Long-Term Enablement: Designed systems for scale, not just short-term fixes.
Key Results
Our strategy translated into a tangible business impact:
Results & Impact
- Achieved a 47% increase in revenue within just three months after the launch.
- Improved page load speed by 66%, reducing average load time from 6.8 seconds to 2.3 seconds.
- Boosted email engagement with a 28% increase in open rates and a 21% rise in click-through rates (CTR).
- Reduced mobile bounce rate by 5.25%, enhancing user retention on mobile devices.
- Increased transaction volume by 11% within the first two weeks following the site launch.
TechStack
We’ve worked with DotcomWeavers for over six years, and this is our second website redesign together. Their creative ideas, business insight, and reliable execution have been key to a great outcome.
Facing Similar Challenges?
Slow site speed costing conversions?
We use high-performance themes like Hyvä to speed up your site and keep visitors engaged.
Low email campaign engagement?
Our Dotdigital integration powers targeted, automated marketing that drives real results.
Complicated site navigation?
Our UX/UI experts design clear, seamless experiences that turn visitors into buyers.
Struggling with low conversions?
We craft optimized user journeys that drive action and reduce drop-offs.
Looking to improve customer retention?
Our omnichannel strategies help transform one-time buyers into loyal customers.
Struggling with disconnected tools?
We unify your systems—from marketing to shipping—to streamline operations and enhance the customer experience.
Receive a Personalized Consultation for Your eCommerce Requirements!
Receive a Personalized Consultation for Your eCommerce Requirements!
