Complex to Click-to-Buy B2B Commerce:

Powered by Adobe Commerce, Infor CSD ERP & Interactive Exploded Parts Exploded Diagrams

2.5× Order Growth | 86% Revenue Increase

Apex Beverage Equipment partnered with DotcomWeavers to launch its first-ever B2B eCommerce ecosystem, built around interactive exploded diagrams and real-time Infor CSD integration, enabling accurate part identification, ERP-authoritative pricing, and scalable multi-site B2B operations.

Adobe Commerce
Infor
B2B Sales and Workflow Automation
Multi-Site
Apex Beverages
Total Apex

About the Project

  • Industry: B2B Distribution – Beverage Equipment
  • Platform: Adobe Commerce (Magento)
  • Region: Illinois, USA
flooring inc

Apex Beverage Equipment is a B2B manufacturer and distributor of beverage dispensing systems and replacement parts. Their catalog consists of complex, multi-level assemblies with ERP-governed pricing, inventory, and fulfillment workflows.

The business required a commerce platform capable of translating equipment schematics into transactional experiences while maintaining strict synchronization with backend systems.

Business Goal

Apex’s Digital Transformation included a commerce channel that could:

  • Convert complex equipment schematics into shoppable exploded diagrams.
  • Validate pricing and inventory in real time through their Infor CSD ERP.
  • Support multi-site B2B operations with centralized governance controls.
  • Reduce sales dependency through accurate self-service portals.
  • Deliver measurable digital revenue growth within the first year.

This required a multi-site commerce orchestration architecture powered by Infor CSD and exploded diagram–driven buying, not point solutions

Project Highlights

Launch

Launched a multi-site B2B commerce platform on Adobe.

 

Integration

Integrated Infor CSD for real-time pricing and inventory validation.

Exploded Diagrams

Engineered exploded diagrams for assembly-based part ordering.

 

Analytics

Implemented GA4 via Google Tag Manager for revenue funnel visibility.

 

Structured SEO

Deployed SEO governance controls using Mirasvit Advanced SEO Suite.

 

 

Core WebVitals

Optimized performance and analytics for B2B buying efficiency.

 

B2B Workflows

Enabled B2B operational workflows for sales reps and user experience.

Automation

Automated ERP-driven orders, shipping and payments.

Key Challenges

As Apex prepared to scale, several critical challenges required strategic modernization:

No Existing eCommerce

The organization relied on manual sales processes, rep-driven quoting, and ERP workflows without a self-service digital channel.

Complex Assembly & Parts Identification

Customers depended on manual catalogs to identify replacement components within large equipment assemblies, leading to delays and ordering errors.

ERP-Dependent Pricing Complexity

Pricing and availability were governed by ERP logic, requiring real-time API validation to ensure accuracy and prevent discrepancies.

Multi-Site Operational Requirements

The business required multiple storefronts operating on shared infrastructure with segmented customer access and pricing rules.

Limited Digital Intelligence

There was no structured checkout funnel visibility, attribution tracking, or measurable performance reporting.

Limited SEO Visibility

Technical SEO execution lacked structured automation and centralized governance, resulting in inconsistent on-page optimization and reduced search visibility scalability across the platform.

We implemented scalable, enterprise-grade solutions to build Apex’s digital commerce engine from the ground up:

  • Adobe Commerce Digital Launch: Architected a multi-site B2B ecosystem on Adobe Commerce with shared catalog governance and segmented customer access.
  • Real-Time ERP Integration: Built API-first integration with Infor CSD to enforce real-time pricing, inventory validation, and ERP-authoritative checkout.
  • Interactive Exploded Diagrams: Engineered interactive exploded diagrams to enable assembly-level navigation and accurate part ordering.
  • Self-Service B2B: Enabled company accounts, automated sales rep workflows, and ERP‑synchronized ordering across multiple sites
  • SEO Stabilization Framework: Established SEO governance controls to stabilize rankings, improve crawl efficiency, and preserve search equity.
  • Automation and Operations: Automated ERP-driven shipment and invoice synchronization to reduce manual processing and improve order transparency.

 

We began with a comprehensive discovery and architecture workshop across ERP, operations, and marketing teams to define the future-state digital ecosystem.

Collaborative Planning: Aligned data structures, pricing logic, and order lifecycle mapping across systems to ensure seamless orchestration.

Digital-First Architecture: Designed Adobe Commerce as an orchestration layer operating in real time over ERP-governed data systems.

Exploded Diagram Enablement: Translated complex equipment schematics into interactive commerce-ready interfaces.

Data-Led Foundation: Established complete funnel tracking and attribution visibility prior to optimization initiatives.

Scalable Multi-Site Framework: Built governance controls and automation workflows to support expansion and operational efficiency.

Our digital transformation strategy delivered measurable performance growth within the first 12 months post-launch:

Results & Impact

The migration to Adobe Commerce delivered measurable gains across revenue, engagement, SEO efficiency, and data intelligence, without SEO equity loss.

  • 2.5× growth in total orders and 100% YoY revenue increase
  • 90% increase in total sessions with significantly higher engagement quality
  • 84% growth in returning users, indicating improved trust and repeat behavior
  • 167% growth in organic orders, making SEO the primary revenue channel
  • 48% improvement in average search position alongside a 25% CTR increase
  • Full checkout funnel visibility & end-to-end revenue attribution enabled for the first time

The result was a faster, more measurable commerce engine built for scale.

+35% engaged sessions/user

+70% engagement time/session

+48% search ranking lift

Click the Assembly. Buy the Part.

Apex’s catalog consists of multi-level equipment assemblies where incorrect part selection leads to errors, returns, and delays. Static diagrams and manuals could not support accurate self-service ordering.

DotcomWeavers implemented interactive exploded diagrams as a core commerce capability, embedded directly into the buying flow.

How It Works: Assemblies are presented as clickable exploded diagrams, allowing buyers to navigate components and add validated parts directly to the cart.

Why It Matters

  • Eliminates guesswork in part selection
  • Reduces misorders and fulfillment friction
  • Enables confident self-service purchasing
  • Improves compatibility accuracy

Commerce-Level Integration

Exploded diagrams integrate with pricing, availability, search, analytics, and ERP validation, ensuring transactional accuracy.

TechStack

Platform: Adobe Commerce (Magento) Search: Adobe Live Search + Amasty Product Parts Finder
ERP: Infor CSD Payments: Cenpos SimpleWebPay
Analytics: Google Analytics 4 Hosting: Adobe Commerce Cloud
Tax Compliance: Avalara Security: OAuth API authentication, PCI compliance

Facing Similar Challenges?

Struggling with incomplete eCommerce tracking?
We implement advanced GA4 and funnel intelligence to give you complete revenue visibility.

Concerned about losing SEO rankings during migration?
Our SEO-first migration framework preserves metadata, rankings, and search equity.

Dealing with ERP pricing discrepancies?
We build real-time API integrations to ensure 100% authoritative pricing accuracy.

Experiencing slow growth in organic performance?
Our technical SEO and UX optimization strategies improve rankings, engagement, and revenue.

Managing complex B2B workflows manually?
We automate ERP-driven processes to reduce operational friction and scale efficiently.

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