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How Texas Speed cut page load time by 74% and grew conversion 34% with Adobe Commerce

Tech Stack & Key Features Implemented

Texas Speed (2)

Adobe Commerce Cloud

Avalara tax automation

Hyvä Theme

ShipperHQ shipping logic

NetSuite ERP integration

Klarna, Affirm & PayPal

Akeneo PIM integration

Signifyd fraud protection

Challenges Faced by Texas Speed and Performance

As Texas Speed grew, its eCommerce operations needed to support increasing product, order, and sales complexit

  • Limited ability to manage complex automotive product configurations at scale.

  • Limited control over the visibility of internal-only (NFIS) products for sales teams.

  • Slower storefront performance as catalog size, integrations, and traffic increased.

  • Inconsistent alignment between online orders and customized ERP fulfillment workflows.

  • Inefficient assisted selling processes for cart building, pricing, and sales attribution.

  • Limited vehicle-based product discovery was impacting part selection accuracy & speed.

Solution Provided by DotcomWeavers to Texas Speed

DotcomWeavers delivered a scalable, API-first commerce ecosystem tailored to automotive performance retail.
  • Migrated to Adobe Commerce Cloud
  • Implemented a Hyvä-powered storefront
  • Customized Sales Order APIs to support complex workflows
  • Engineered Kits within Kits architecture
  • Rebuilt category structure and cleaned product data
  • Removed Saleslayer and shifted to Adobe native admin
  • Built NFIS controls to restrict internal-only product visibility.
  • Developed cart sharing and price override features
  • Integrated Klarna, Affirm, and PayPal.
  • Optimized backend and frontend performance

Results

The re-architected platform improved performance, operational efficiency, and sales enablement.

  • Faster storefront performance, improving customer experience and engagement.

  • Reduction in order discrepancies through customized NetSuite API synchronization.

  • Increase in vehicle-based product discoverability through SEO-driven landing pages.

  • Good uplift in conversion rate following checkout and performance optimization.

  • Visible improvement in assisted selling efficiency via cart collaboration tools.

  • Reduction in manual operational effort through ERP-aligned automation.

Are you experiencing similar challenges?

Struggling with complex automotive product configurations?

We architect scalable kit structures and vehicle-based discovery systems tailored for aftermarket commerce.

Facing ERP order synchronization issues?

We extend native APIs to support real-time, business-specific workflows.

Need assisted selling capabilities for internal teams?

We build cart collaboration, price override, and sales attribution frameworks.

Experiencing performance issues with a large catalog?

We optimize frontend and backend architecture for speed, stability, and scalable growth.

Remember a compelling user experience is the key to ecommerce success.

Fastest way to reach out to us: info@dotcomweavers.com

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