Adobe Commerce, Epicor Bistrack ERP Integration & Custom B2B Features for Scalable Growth

We reengineered Whiz-Q Stone’s digital storefront to align with B2B buyer expectations, integrating Epicor Bistrack ERP, deploying a custom-built material calculator, and optimizing conversion workflows to support long-term growth and operational efficiency.

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WhizQ

About the Project

  • Industry: Retail – Stone & Landscaping
  • Platform: Adobe Commerce
  • Region: Texas
Full-site redesign with mobile-first UX (3)

Whiz-Q Stone is a Texas-based, family-owned business specializing in natural stone and landscape materials. With a diverse inventory catering to both homeowners and professionals, their website serves as a vital digital touchpoint for product discovery, project planning, and establishing brand credibility.

Business Goal

To modernize a legacy platform and create a conversion-optimized digital experience that supports both retail and B2B buyers, through improved speed, eCommerce ERP integration for data accuracy, and workflow-specific tools for contractors.

Project Highlights

Full-Site Redesign

Full-Site Redesign with mobile-first UX for contractors and DIY homeowners

ERP Integration

Bistrack ERP Integration for real-time product data sync

Custom Calculator

Custom Material Calculator for estimating stone, mulch, gravel, and paver quantities

Improved Navigation

Improved Navigation and category hierarchy for easier product discovery

SEO Optimization

SEO Optimization across all product and category pages

Project List Feature

New Project List Feature allowing users to save and revisit ongoing job materials

Enhanced Checkout

Enhanced Checkout with flexible shipping and Shift4 payments

Flexible Payments

Account-Based Payments enabled for approved B2B customers

Key Challenges

As Whiz-Q stone looked to scale, several areas needed strategic upgrades to enhance performance and customer experience:

Slow Load Times & Low Mobile Usability

Legacy architecture caused sluggish performance and poor mobile experience—critical for contractors on the go.

Cluttered Navigation & Limited UX

Finding the right products quickly was difficult due to an outdated structure and limited search/filtering options.

Product Data Inconsistencies

Without ERP integration, product availability and specs were difficult to maintain in real time.

Need for a Custom Calculator Tool

Users needed an easy way to estimate material needs without manual calculations or customer support intervention.

Lack of Flexible Payment & Shipping Options

Customers needed more B2B-specific functionality, including account-based payments and bulk delivery logistics.

Fragmented Tech Ecosystems

Disconnected systems disrupt workflows and limit visibility, making it hard to scale or respond quickly to market demands.

  1. Modern UX & Visual Design: Redesigned the site with a clean, mobile-responsive layout to simplify navigation and improve engagement.
  2. Bistrack Integration: Connected product data with Bistrack ERP to enable real-time sync of specifications, pricing, and availability across the site.
  3. Custom Material Calculator: Developed a calculator tool for quick, accurate estimation of materials based on project dimensions—reducing pre-sales friction.
  4. Streamlined Navigation Architecture: Restructured categories and menus to support faster browsing and intuitive discovery.
  5. Project Lists for Repeat Buyers: Enabled contractors to save material lists and revisit them later—boosting convenience and reorders.
  6. Flexible Shipping & Checkout: Developed custom shipping options to accommodate in-store pickup, local delivery, and bulk freight—tailored to the unique logistics of landscaping materials.
  7. B2B Payment Capabilities: Enabled secure, PCI-compliant checkout with flexible payment methods including account-based billing, credit cards, Apple Pay, and PayPal to support both retail and contractor needs.
  8. SEO Optimization: Performed keyword-focused SEO optimization on category and product pages to increase organic visibility.

Our Approach

We focused on performance, usability, and scalable growth:

  • Collaborative Discovery: Mapped user needs and workflows with the client team.
  • Mobile-First Design: Built for seamless use on any device.
  • Tool-Driven Experience: Developed a material calculator and project lists to aid planning.
  • Scalable Architecture: Integrated ERP data and flexible components for future expansion.
  • SEO Optimization: Enhanced content to boost organic traffic and engagement.

Key Results

  • 2.3s Page Load Time, improving user retention and reducing bounce rates.
  • 35% of Returning Users used the calculator tool in the first month.
  • 28% Increase in Time Spent on-site, driven by better UX and planning tools.
  • Real-Time Product Accuracy via Bistrack ERP, reducing order errors and support queries
  • Higher Conversions from faster performance and simplified navigation.

TechStack

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We’ve worked with DotcomWeavers for over six years, and this is our second website redesign together. Their creative ideas, business insight, and reliable execution have been key to a great outcome.

Marco Prisco, CEO and Founder

Facing Similar Challenges?

Struggling with contractor workflows?
We build tools like material calculators and project lists to streamline repeat orders and planning.

Losing customers to poor mobile UX?
We redesign websites with mobile-first strategies that improve engagement and conversions.

Tired of syncing product data manually?
Our ERP integrations ensure your catalog is always accurate—without the headache.

Need more B2B checkout features?
We enable account-based billing, flexible shipping, and secure payments tailored to your operations.

Receive a Personalized Consultation for Your eCommerce Requirements!

Remember a compelling user experience is the key to ecommerce success.

Fastest way to reach out to us: info@dotcomweavers.com