USA
Flooring Inc. is a leading online retailer offering residential and commercial flooring products, including vinyl, carpet tiles, gym flooring, and outdoor surfaces. With a growing catalog and a complex product ecosystem, the company needed a robust, scalable Adobe Commerce solution to support custom product configurations, improve search and discovery, and streamline backend operations.
37% Longer Engagement Time with Advanced Product Discovery Tools
We consolidated five websites into a single Adobe Commerce store and integrated key tools, including:
Kurt Leitinger
Co-Founder, FlooringInc.com
The primary objective was to consolidate five separate brand sites into a unified, high-performance eCommerce platform. The client aimed to simplify the shopping experience, improve site speed and navigation, and streamline backend processes through smart integrations and automation.
Consolidated five flooring websites into a single Adobe Commerce instance
Developed a custom Hyvä frontend for faster performance and enhanced UX
Integrated ERP, PIM, and DAM systems for centralized product and order management
Built custom features such as a Flooring Designer Tool and Product Quantity Calculator
Enabled split payments and Blackhawk Gift Card support
Migrated the WordPress blog into Magento with zero SEO disruption
Implemented SEO and accessibility best practices for long-term growth
Increased customer engagement through a unified experience
Adobe Commerce (Magento)
NetSuite
ADA Compliance, UserWay
Custom Hyvä Theme
AvaTax with fallback rates
Canto
Akeneo
PayPal, Affirm, Blackhawk.
PHP 8.2.9, MariaDB 10.6
The Flooring INC grew to a point where the below strategic upgrades were required to improve performance and the customer experience in each of the following areas:
Customers struggled to navigate a wide catalog of configurable flooring options, making it difficult to find the right product.
Slow site performance and unclear user flows hindered research-heavy purchases and reduced confidence in completing orders.
Order fulfillment, tax calculations, and shipping processes were largely manual and error-prone, slowing operations.
Multiple systems—including NetSuite, Akeneo, CantoDAM, Blackhawk API, Ship Engine API, and AvaTax—needed to work seamlessly with Magento
Customers required the ability to split payments across multiple credit/debit cards and use gift cards, which the legacy system could not support.
Limited real-time inventory and shipping options reduced transparency for customers on product availability and delivery costs.
Migrated all five websites to a single Adobe Commerce store to provide a scalable, secure foundation for growth.
Developed a DIY Flooring Designer and Product Quantity Calculator to simplify configurable product selection.
Improved category architecture, filters, and search functionality for faster, more accurate product finding.
Enabled split payments across multiple cards and integrated Blackhawk gift cards, PayPal, and Affirm for secure, versatile checkout.
Connected NetSuite for orders and customer data, and Akeneo for centralized product and pricing management.
Implemented a custom Ship Engine API for best shipping rates and AvaTax for accurate tax calculations with exemptions.
We took a phased approach focused on modernization, optimization, and scale.
Identified risks and dependencies across legacy systems
Designed a mobile-first, conversion-focused interface
Partnered with client stakeholders through each milestone
Executed a high-fidelity migration plan to consolidate sites without impacting traffic
Streamlined backend processes by connecting core systems
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