Texas, USA
Texas Speed partnered with DotcomWeavers to modernize its automotive eCommerce platform with Adobe Commerce Cloud. The project focused on improving storefront performance, streamlining ERP-driven operations, enabling complex product configurations, and delivering a scalable commerce ecosystem for continued business growth.
Reduced Page Load Time
Increased Conversion Rate
Texas Speed struggled with complex product configurations, slow storefront performance, limited vehicle-based search, and fulfillment workflows that didn't align with its custom NetSuite setup. DotcomWeavers solved this by migrating to Adobe Commerce Cloud with a Hyvä storefront, engineering a Kits-within-Kits configuration system, integrating NetSuite for automated order sync, and adding tools like cart sharing and price overrides to support the sales team.
Texas Speed needed a modern commerce platform that could support business growth while simplifying complex automotive commerce operations.
A quick overview of the business improvements delivered throughout the project.
Migrated to Adobe Commerce Cloud to support a more scalable platform as the business and product catalog grow.
Implemented Hyvä to improve storefront speed, responsiveness, and the overall customer buying experience.
Integrated NetSuite with the commerce platform to keep orders and fulfillment data synchronized, reducing manual intervention and improving order visibility.
Built support for complex product configurations, allowing customers to purchase bundled and nested product combinations without relying on manual assistance.
Restructured the catalog to make a large and complex range of automotive products easier for customers to browse, find, and understand.
Added cart sharing, price overrides, and collaboration tools to help sales teams assist customers and move orders forward more efficiently.
Integrated PIM, tax, shipping, payment, and fraud-prevention systems to create a more consistent and efficient buying and fulfillment process.
Optimized the storefront and backend architecture to support faster experiences and handle growing business demands more efficiently.
The technologies and tools used to design, build, and deliver high-quality digital products.
Adobe Commerce Cloud
Hyvä Theme
NetSuite ERP
Akeneo PIM
Avalara, ShipperHQ, Klarna, Affirm, PayPal, Signifyd
The project focused on improving storefront performance, streamlining ERP-driven operations.
Managing highly configurable automotive products at scale created operational and merchandising challenges.
The platform lacked efficient controls for managing internal-only (NFIS) product visibility.
Growing catalog size, integrations, and customer traffic slowed storefront performance.
Standard commerce workflows did not fully support customized NetSuite fulfillment processes.
Internal sales teams lacked efficient tools for cart collaboration, pricing adjustments, and sales attribution.
Limited vehicle-based search capabilities made it difficult for customers to identify compatible parts.
We delivered a robust, scalable B2B ecosystem to address each layer of complexity:
Migrated the platform to Adobe Commerce Cloud, creating a scalable foundation for continued growth.
Implemented a Hyvä-powered storefront to improve page speed and user experience significantly.
Customized Sales Order APIs to synchronize orders and support complex fulfillment workflows.
Engineered Kits-within-Kits architecture to simplify complex automotive product management.
Reorganized category structures and improved product data while transitioning from Sales Layer to Adobe's native administration.
Developed cart sharing, price override functionality, and internal sales workflows to improve team productivity.
Integrated Akeneo PIM, Avalara, ShipperHQ, Klarna, Affirm, PayPal, and Signifyd to streamline commerce operations.
Optimized backend services and frontend architecture to support increasing traffic, catalog growth, and future expansion.
The project focused on modernizing the entire commerce ecosystem—not just improving storefront performance.
Migrated Texas Speed to Adobe Commerce Cloud to establish a scalable, enterprise-ready commerce platform.
Implemented Hyvä and optimized platform architecture to deliver a faster, more responsive shopping experience.
Aligned ERP integrations, fulfillment processes, and internal sales workflows to improve operational efficiency.
Improved vehicle-based product discovery and purchasing experiences to help customers find the right parts faster.
Designed every solution to support future catalog expansion, increasing traffic, and evolving business requirements.
Fastest way to reach out to us: [email protected]
