Modernizing B2B Commerce for OTIS

USA

UNITEC Parts Company is the official supplier of OEM elevator and escalator parts under OTIS. As a B2B enterprise, their legacy platform lacked eCommerce capabilities and operational efficiency. DotcomWeavers transformed their digital infrastructure by building a modern, fully integrated B2B eCommerce experience on Adobe Commerce Cloud.

A Seamless Adobe Commerce Cloud Experience for UNITEC – OTIS

Improved Operational Efficiency and Customer Satisfaction through Payment & CRM Integrations

We built a scalable B2B eCommerce platform for UNITEC – OTIS on Adobe Commerce Cloud with a custom Hyvä frontend and key third-party integrations, including:

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Our new website is incredibly easy to navigate, thanks to Dotcom Weavers, who created a clean, concise, and modern design. This design aligns perfectly with our Otis brand identity. We are experiencing increased traffic and receiving positive feedback from our customers.

Jessica Burns

Director Unitec – OTIS Parts Company

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Business Goal

The client needed to upgrade from a static parts catalog to a scalable Adobe Commerce Cloud solution with features like gated pricing, secure payments, real-time customer data sync, automated tax calculations, and better user management.

Project Highlights

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Cloud Commerce

Built on Adobe Commerce Cloud with Hyvä for blazing-fast frontend performance

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Structured Categorization

Multi-level product categorization for kits, wiring diagrams, and technical documents

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Simplified Administration

CMS upgrade within Adobe Commerce Cloud for non-technical admin users

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Exclusive Pricing

Gated pricing is visible to registered and approved B2B customers only

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Access Management

HubSpot-based user access control and CRM sync

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Payment Processing

Automated tax compliance with OneSource

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Address Validation

USPS address validation during checkout

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Quote Integration

“Request a Quote” feature integrated with HubSpot

TechStack

Platform

Adobe Commerce Cloud

CRM & Forms

HubSpot

CMS

Adobe Commerce Cloud with custom modules

Frontend

Custom Hyvä Theme

Tax Management

OneSource

Search

ElasticSearch

Payments

JP Morgan Chase (Credit Card + ACH)

Address Validation

USPS API

Language & DB

PHP 8.2.9, MariaDB 10.6

Key Challenges

As Whiz-Q stone looked to scale, several areas needed strategic upgrades to enhance performance and customer experience:

No eCommerce Functionality

The previous site lacked the ability to place online orders or manage customer accounts.

Clunky Search Experience

Customers struggled to find parts due to a dated search tool.

Difficult Content Management

Admins couldn’t easily update content, products, or documentation.

Manual Tax Management

Tax calculations were slow and error-prone, increasing compliance risk.

Limited Access Control

No secure workflow for approving and managing B2B users online.

Fragmented Tech Ecosystems

Disconnected systems disrupt workflows and limit visibility, making it hard to scale or respond quickly to market demands.

OUR Solution

DotcomWeavers engineered an enterprise-grade B2B eCommerce platform optimized for efficiency, user experience, and operational scale.

Adobe Commerce Cloud

Upgraded to Adobe Commerce Cloud, leveraging its secure architecture, robust B2B modules, and scalable infrastructure.

Hyvä Frontend Implementation

Created a custom storefront using the Hyvä theme for superior performance, mobile responsiveness, and reduced load times.

Enhanced CMS

Empowered the client with an intuitive content management experience within Adobe Commerce Cloud, allowing for easy updates to content, products, and technical documentation without technical expertise.

Customer Management & CRM

Integrated HubSpot for account registration, contact forms, live chat, and syncing customer interactions across departments.

Payment Gateway

Implemented JP Morgan Chase for credit card and ACH transactions, delivering secure and frictionless B2B payments.

Automated Tax Compliance

Integrated OneSource for real-time, location-based tax calculations, eliminating manual errors and ensuring compliance.

Smart Search & Product Discovery

Enabled advanced categorization and part segmentation (kits, technical docs) with fast, accurate search capabilities powered by ElasticSearch.

Checkout & Address Validation

Integrated USPS API for real-time address validation, minimizing order errors and delivery issues.

Access Control Workflow

Built a gated user experience—users register via HubSpot, get approved, and then gain access to pricing and checkout features.

Our Approach

DotcomWeavers approached the project with a clear focus on UNITEC’s unique B2B needs as an official OTIS OEM parts supplier.

B2B-Focused Discovery
Customer-Centric UX
Targeted Integrations
Scalable Architecture
Collaborative Execution
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B2B-Focused Discovery

We mapped UNITEC’s approval workflows, product structure, and operational pain points to design a solution aligned with real business processes.

B2B-Focused Discovery
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Customer-Centric UX

Prioritized ease of use with intuitive navigation, gated access, and simplified quote requests to streamline the buyer journey.

Customer-Centric UX
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Targeted Integrations

Integrated JP Morgan Chase, HubSpot, and OneSource to automate payments, customer management, and tax compliance—reducing manual effort.

Targeted Integrations
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Scalable Architecture

Built on Adobe Commerce Cloud and Hyvä for performance, flexibility, and future growth.

Scalable Architecture
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Collaborative Execution

Worked closely with the client through agile sprints to ensure alignment, speed, and transparency throughout the project.

Collaborative Execution

Remember a compelling user experience is the key to ecommerce success.

Fastest way to reach out to us: info@dotcomweavers.com