Apex Beverage

Illinois, USA

Unlock the full potential of your online store with end-to-end eCommerce development and data-driven marketing strategies. From building seamless shopping experiences to executing campaigns that convert, we combine cutting-edge technology with proven tactics to accelerate growth, boost ROI, and enhance customer retention.

10%

Operational Efficiency

50%

Pricing Accuracy

10%

Fewer Support Queries

40%

Growth in total revenue

Complex to Click-to-Buy B2B Commerce

Powered by Adobe Commerce, Infor CSD ERP & Interactive Exploded Parts Exploded Diagrams

2.5× Order Growth | 86% Revenue Increase

Apex Beverage Equipment partnered with DotcomWeavers to launch its first-ever B2B eCommerce ecosystem, built around interactive exploded diagrams and real-time Infor CSD integration, enabling accurate part identification, ERP-authoritative pricing, and scalable multi-site B2B operations.

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Business Goal

Apex’s Digital Transformation included a commerce channel that could:

  • Convert complex equipment schematics into shoppable exploded diagrams.
  • Validate pricing and inventory in real time through their Infor CSD ERP.
  • Support multi-site B2B operations with centralized governance controls.
  • Reduce sales dependency through accurate self-service portals.
  • Deliver measurable digital revenue growth within the first year.

This required a multi-site commerce orchestration architecture powered by Infor CSD and exploded diagram–driven buying, not point solutions

Project Highlights

A quick overview of the key features, achievements, and impact delivered in this project.

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Launch

Launched a multi-site B2B commerce platform on Adobe.

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Integration

Integrated Infor CSD for real-time pricing and inventory validation.

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Exploded Diagrams

Engineered exploded diagrams for assembly-based part ordering.

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Analytics

Implemented GA4 via Google Tag Manager for revenue funnel visibility.

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Structured SEO

Deployed SEO governance controls using Mirasvit Advanced SEO Suite.

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Core WebVitals

Optimized performance and analytics for B2B buying efficiency.

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B2B Workflows

Enabled B2B operational workflows for sales reps and user experience.

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Automation

Automated ERP-driven orders, shipping and payments.

TechStack

The technologies and tools used to design, build, and deliver high-quality digital products.

Platform

Adobe Commerce (Magento)

Search

Adobe Live Search + Amasty Product Parts Finder

ERP

Infor CSD

Payments

Cenpos SimpleWebPay

Analytics

Google Analytics 4

Hosting

Adobe Commerce Cloud

Tax Compliance

Avalara

Security

OAuth API authentication, PCI compliance

Key Challenges

Apex Beverage was operating on a legacy eCommerce system that limited both customer experience and internal efficiency.

No Existing eCommerce

The organization relied on manual sales processes, rep-driven quoting, and ERP workflows without a self-service digital channel.

Complex Assembly & Parts Identification

Customers depended on manual catalogs to identify replacement components within large equipment assemblies, leading to delays and ordering errors.

ERP-Dependent Pricing Complexity

Pricing and availability were governed by ERP logic, requiring real-time API validation to ensure accuracy and prevent discrepancies.

Multi-Site Operational Requirements

The business required multiple storefronts operating on shared infrastructure with segmented customer access and pricing rules.

Limited Digital Intelligence

There was no structured checkout funnel visibility, attribution tracking, or measurable performance reporting.

Limited SEO Visibility

Technical SEO execution lacked structured automation and centralized governance, resulting in inconsistent on-page optimization and reduced search visibility scalability across the platform.

The Solution

Dotcomweavers delivered a fully customized B2B eCommerce solution built on Adobe Commerce (Magento).

Adobe Commerce Platform

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Architected a multi-site B2B ecosystem on Adobe Commerce with shared catalog governance and segmented customer access.

Real-Time ERP Integration

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Engineered interactive exploded diagrams to enable assembly-level navigation and accurate part ordering.

Interactive Exploded Diagrams

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Details about the Adobe Commerce Platform solution.

Self-Service B2B

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Enabled company accounts, automated sales rep workflows, and ERP‑synchronized ordering across multiple sites

SEO Stabilization Framework

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Established SEO governance controls to stabilize rankings, improve crawl efficiency, and preserve search equity.

Automation and Operations

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Automated ERP-driven shipment and invoice synchronization to reduce manual processing and improve order transparency.

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Our Approach

We took a phased approach focused on modernization, optimization, and scale.

Collaborative Planning
Digital-First Architecture
Exploded Diagram Enablement
Data-Led Foundation
Scalable Multi-Site Framework
01

Collaborative Planning

Aligned data structures, pricing logic, and order lifecycle mapping across systems to ensure seamless orchestration.

Collaborative Planning
02

Digital-First Architecture

Designed Adobe Commerce as an orchestration layer operating in real time over ERP-governed data systems.

Digital-First Architecture
03

Exploded Diagram Enablement

Translated complex equipment schematics into interactive commerce-ready interfaces.

Exploded Diagram Enablement
04

Data-Led Foundation

Established complete funnel tracking and attribution visibility prior to optimization initiatives.

Data-Led Foundation
05

Scalable Multi-Site Framework

Built governance controls and automation workflows to support expansion and operational efficiency.

Scalable Multi-Site Framework

Remember a compelling user experience is the key to ecommerce success.

Fastest way to reach out to us: insights@dotcomweavers.com