Apex Beverage

Tennessee, USA

Unlock the full potential of your online store with end-to-end eCommerce development and data-driven marketing strategies. From building seamless shopping experiences to executing campaigns that convert, we combine cutting-edge technology with proven tactics to accelerate growth, boost ROI, and enhance customer retention.

10%

Operational Efficiency

50%

Pricing Accuracy

10%

Fewer Support Queries

40%

Growth in total revenue

Complex to Click-to-Buy B2B Commerce

Powered by Adobe Commerce, Infor CSD ERP & Interactive Exploded Parts Exploded Diagrams

2.5× Order Growth | 86% Revenue Increase

Apex Beverage Equipment partnered with DotcomWeavers to launch its first-ever B2B eCommerce ecosystem, built around interactive exploded diagrams and real-time Infor CSD integration, enabling accurate part identification, ERP-authoritative pricing, and scalable multi-site B2B operations.

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DotcomWeavers delivered a powerful ERP-integrated eCommerce solution that streamlined our operations. Their team understood our complex requirements and built a platform that truly improves our customer experience.

David Anderson

VP of Operations, Apex Beverage Equipment

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Business Goal

Apex’s Digital Transformation included a commerce channel that could:

  • Convert complex equipment schematics into shoppable exploded diagrams.
  • Validate pricing and inventory in real time through their Infor CSD ERP.
  • Support multi-site B2B operations with centralized governance controls.
  • Reduce sales dependency through accurate self-service portals.
  • Deliver measurable digital revenue growth within the first year.

This required a multi-site commerce orchestration architecture powered by Infor CSD and exploded diagram–driven buying, not point solutions

Project Highlights

A quick overview of the key features, achievements, and impact delivered in this project.

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Launch

Launched a multi-site B2B commerce platform on Adobe.

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Integration

Integrated Infor CSD for real-time pricing and inventory validation.

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Exploded Diagrams

Engineered exploded diagrams for assembly-based part ordering.

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Analytics

Implemented GA4 via Google Tag Manager for revenue funnel visibility.

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Structured SEO

Deployed SEO governance controls using Mirasvit Advanced SEO Suite.

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Core WebVitals

Optimized performance and analytics for B2B buying efficiency.

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B2B Workflows

Enabled B2B operational workflows for sales reps and user experience.

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Automation

Automated ERP-driven orders, shipping and payments.

TechStack

The technologies and tools used to design, build, and deliver high-quality digital products.

Platform

Adobe Commerce (Magento)

Search

Adobe Live Search + Amasty Product Parts Finder

ERP

Infor CSD

Payments

Cenpos SimpleWebPay

Analytics

Google Analytics 4

Hosting

Adobe Commerce Cloud

Tax Compliance

Avalara

Security

OAuth API authentication, PCI compliance

Key Challenges

Apex Beverage was operating on a legacy eCommerce system that limited both customer experience and internal efficiency.

Complex Ordering Experience

B2B customers had to navigate a slow and cumbersome ordering process, making repeat purchases time-consuming and frustrating. This friction negatively impacted customer satisfaction and order frequency.

Performance Issues at Scale

As the product catalog grew, site performance suffered. Slow page loads and delays made it difficult for customers to browse, search, and complete orders efficiently.

Manual Operational Workflows

Internal teams relied on manual processes for pricing, inventory, and order management. These workflows increased operational overhead and limited the ability to scale efficiently.

Limited Flexibility for Growth

The existing platform lacked the flexibility needed to support new integrations, additional locations, and evolving business requirements, creating barriers to future expansion.

High Maintenance Overhead

Ongoing maintenance, updates, and system limitations required constant technical attention, diverting resources away from growth-focused initiatives.

Risk to Long-Term Scalability

Without a modern, scalable platform, Apex Beverage risked falling behind competitors and missing opportunities to support increased demand and market expansion.

The Solution

Dotcomweavers delivered a fully customized B2B eCommerce solution built on Adobe Commerce (Magento).

Adobe Commerce Platform

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Developed a DIY Flooring Designer and Product Quantity Calculator to simplify configurable product selection.

Custom Product Tools

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Developed a DIY Flooring Designer and Product Quantity Calculator to simplify configurable product selection.

Enhanced Product Discovery

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Details about the Adobe Commerce Platform solution.

Flexible Checkout & Payments

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Details about the Adobe Commerce Platform solution.

ERP & PIM Integration

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Details about the Adobe Commerce Platform solution.

Shipping & Tax Automation

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Details about the Adobe Commerce Platform solution.

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Our Approach

We took a phased approach focused on modernization, optimization, and scale.

Technical & SEO Audit
UX Strategy
Collaborative Development
SEO-Conscious Migration
Integration-Led Automation
01

Technical & SEO Audit

Identified risks and dependencies across legacy systems

Technical & SEO Audit
02

UX Strategy

Designed a mobile-first, conversion-focused interface

UX Strategy
03

Collaborative Development

Partnered with client stakeholders through each milestone

Collaborative Development
04

SEO-Conscious Migration

Executed a high-fidelity migration plan to consolidate sites without impacting traffic

SEO-Conscious Migration
05

Integration-Led Automation

Streamlined backend processes by connecting core systems

Integration-Led Automation

Remember a compelling user experience is the key to ecommerce success.

Fastest way to reach out to us: info@dotcomweavers.com