Texas, USA
Whiz-Q Stone is a Texas-based, family-owned business specializing in natural stone and landscape materials. With a diverse inventory catering to both homeowners and professionals, their website serves as a vital digital touchpoint for product discovery, project planning, and establishing brand credibility.
We reengineered Whiz-Q Stone’s digital storefront to align with B2B buyer expectations, integrating Epicor Bistrack ERP, deploying a custom-built material calculator, and optimizing conversion workflows to support long-term growth and operational efficiency.
Marco Prisco
CEO and Founder
To modernize a legacy platform and create a conversion-optimized digital experience that supports both retail and B2B buyers, through improved speed, eCommerce ERP integration for data accuracy, and workflow-specific tools for contractors.
Full-Site Redesign with mobile-first UX for contractors and DIY homeowners
Bistrack ERP Integration for real-time product data sync
SEO Optimization across all product and category pages
New Project List Feature allowing users to save and revisit ongoing job materials
Custom Material Calculator for estimating stone, mulch, gravel, and paver quantities
Improved Navigation and category hierarchy for easier product discovery
Enhanced Checkout with flexible shipping and Shift4 payments
Account-Based Payments enabled for approved B2B customers
As Whiz-Q stone looked to scale, several areas needed strategic upgrades to enhance performance and customer experience:
Legacy architecture caused sluggish performance and poor mobile experience—critical for contractors on the go.
Finding the right products quickly was difficult due to an outdated structure and limited search/filtering options.
Without ERP integration, product availability and specs were difficult to maintain in real time.
Users needed an easy way to estimate material needs without manual calculations or customer support intervention.
Customers needed more B2B-specific functionality, including account-based payments and bulk delivery logistics.
Disconnected systems disrupt workflows and limit visibility, making it hard to scale or respond quickly to market demands.
Redesigned the site with a clean, mobile-responsive layout to simplify navigation and improve engagement.
Connected product data with Bistrack ERP to enable real-time sync of specifications, pricing, and availability across the site.
Developed a calculator tool for quick, accurate estimation of materials based on project dimensions—reducing pre-sales friction.
Restructured categories and menus to support faster browsing and intuitive discovery.
Enabled contractors to save material lists and revisit them later—boosting convenience and reorders.
Developed custom shipping options to accommodate in-store pickup, local delivery, and bulk freight—tailored to the unique logistics of landscaping materials.
Enabled secure, PCI-compliant checkout with flexible payment methods including account-based billing, credit cards, Apple Pay, and PayPal to support both retail and contractor needs.
Performed keyword-focused SEO optimization on category and product pages to increase organic visibility.
We focused on performance, usability, and scalable growth:
Mapped user needs and workflows with the client team.
Built for seamless use on any device.
Developed a material calculator and project lists to aid planning.
Integrated ERP data and flexible components for future expansion.
Enhanced content to boost organic traffic and engagement.
Fastest way to reach out to us: info@dotcomweavers.com
