Digital B2B Commerce Transition through Magento, Epicor Prophet 21 Integration and Workflow Customizations
Wayne Tile Company
Magento Open Source
Epicor Prophet 21 ERP Integration
B2B Sales Portal
Multi-Site B2B Commerce
Shipping and Payment Customizations
Challenge
Wayne Tiles’ existing eCommerce infrastructure presented significant obstacles to delivering a seamless online shopping experience. The limitations of operating two separate websites with outdated architecture impeded their ability to showcase their product catalog effectively and provide a user-friendly experience.
The lack of integration with their Epicor Prophet 21 ERP hindered their ability for customer, product, and order management. Furthermore, the fragmented nature of their platforms resulted in disjointed user experiences and inconsistent branding.
Solution
Upgraded eCommerce framework using Magento Open Source to leverage robust shopping cart capabilities, ensuring a seamless and responsive user experience. The focus on mobile-first design, improved load times, and complete integration with their Epicor Prophet 21 ERP allowed for all of their product, customer and order data to be managed seamlessly.
Enhanced the Search Experience by implementing advanced cataloging features so that the users can easily locate products based on various criteria such as SKU, collection name, shape, size, and color. The integration of Intelligent Elastic Search significantly improved search accuracy and provided automatic correction of typing errors, leading to reduced bounce rates and improved stickiness.
Additionally, advanced filtering options were implemented to refine product searches, catering to diverse user preferences and improving browsing flexibility.
Remember a compelling user experience is the key to
ecommerce success.