Have you heard of webapps? Several IT experts are claiming them to be the future of the internet. Microsoft has recently announced that its next Windows update will have everything based on the ideology of webapps.
This means that the next Microsoft Windows should work on every tablet, PC and Smartphone in the world. These applications operate using a web browser as their platform. And Microsoft is just one of those few big names in the industry that have begun experimenting with them; Google is already working on making its OS acceptable to every device in the world.
Seeing the market leaders heavily investing in them, all the IT nerds and technology experts have begun reasoning their debates whether or not webapps are the future of the internet.
Earlier last week, Kickstarter, the famous crowd-funding site was hacked and crucial information was stolen. The company wrote in a blog post that even though credit card numbers were not stolen, email IDs and encrypted passkeys were already on the hackers’ screens. Following the revolution of IT and commerce, cyber-attacks have become a natural consequence. This is why we all need to ensure that our private information is as hard to get as possible.
Here are five steps through which users can minimize the chances of getting hacked:
Step 1: Choosing a secure online platform
People do go against the odds to submit their financial information to startups and unsecure online stores just to buy discounted products. More than 30% of the people landing on scams actually submit their information without a second thought.
During the Cyber Monday sale, it was being predicted that as much as 81% of people over 30 years of age are going to purchase online using their laptops.The Software Development Manager at VoIP Supply, Shawn Hess, told earlier that an online platform can be secured from cyber threat using two methods:
- Devising a purpose-written sophisticated platform, and
- Allowing access through the internal network with no chance of intervention from public servers
Texting is the new marketing tool for retailers.
With this holiday season in full swing, it appears that the way retailers use mobile devices will be incredibly different to the methods previously used in 2012. Whilst 2012 was the year of flash sales and daily deals only 5% of retailers will stay faithful to this method. Retailers have been slow to use ecommerce as an advantage but using texting to communicate discounts is an effective idea.
Mobile shopping has increased in popularity in recent years but the shift for retailers can be felt as they move towards text messaging and mobile coupons. BDO USA suggests this is the main method for companies in 2013. It is apparent that aside from flash sales and daily deals all other mobile marketing channels with became more popular. The limited time offers of last year apparently did not perform well as evident in this swift change of marketing.
Amazon Web Services for Small Business
Amazon Web Services provides exceptional solutions for both large and small businesses that seek a secure, flexible and minimal cost solution for their online sales as well as retail aspect. It is the hope of using ecommerce integration for businesses to be successful with the advent of the Internet. The consumer base will undoubtedly find that through the ecommerce integration that the processing of orders in addition to financial transactions runs smoother than it may have in the past.
By using a website with the traditional framework of business operation, the Amazon Web Services platform will provide consumers a fast way of making purchases while managing transactions efficiently and effectively with nominal or no human interaction or support. By setting up integrations with Amazon Web Services, it has allowed for the importing of orders automatically via the Amazon Merchant account of the consumer’s preference of system utilizing the web services technology. It has also provided the ability to update an order’s status as well as tracking information into Amazon via web services. Additionally, product inventory has now been given the capability of being integrated and updated into Amazon by using the web services.
In using Amazon Web Services, smaller businesses are afforded the opportunity of being able to quickly sell their products by using this ecommerce integration. It becomes an absolute need in terms of staying on top of the varying responsibilities that come with running a business. Entrepreneurs have utilized ecommerce as a way of ensuring that their products get in front of potential customers as fast as possible. Additionally, information and support can be provided sufficiently and effortlessly with ecommerce integration platforms such as Amazon Web Services. Smaller business websites are by and large referred to as shopping carts and payment gateways as these websites are essentially a virtual shopping cart for consumers to purchase products. When looking at the Amazon Web Services integration for larger companies, it becomes all the more important for consumers that have larger number of items they need to do their shopping via the Internet. This means ensuring that the ecommerce integration is even more web savvy with superb and dynamic technology. Larger companies that use ecommerce integration such as Amazon Web Services tend to step up their marketing processes in order to ensure that consumers feel comfortable and confident in making purchases online.
We have recently completed a web project for a local New Jersey company called Rugged Shark. Rugged Shark, also the brand, is a subsidiary of a larger company (SG Companies) that has a long and storied history of manufacturing the best in casual and athletic shoes and apparel. While this company remains at the forefront in shoe design and technological innovations, Rugged Shark does not sell online; they only have a web presence.
Rugged Shark is a 21st century manufacturer of marine footwear and needed to find an ecommerce solution that matched their products innovations. A company using the latest technology in boat shoes also needs to have cutting edge technology supporting their first online sales efforts. Our process here at Dotcomweavers, as with any customer, is to understand the business goals and implement a solution that best achieves those objectives. With Rugged Sharks first entrance to selling online, it was important that we integrated a complete ecommerce solution with support for B2B sales including customer specific pricing, volume discounts and customer specific payment methods. This is a brand that has multiple colors and sizes for the footwear, so this system needed to be dynamic and multi dimensional where customers choose the variants from the drop-downs on the front end but on the backend, each variant can be managed separately for pricing.
Online Shopping Patterns of the Affluent consumers
Whilst buying luxury products has always been about the experience that surrounds the purchase, a new wave of affluent customers has moved online. A growing number of luxury brands are now moving their well-known personal approach to the ever expanding ecommerce market.
This could be due to the fact that affluent consumers now spend more time online. Ipsos Media CT found that consumers in the US with a household income of more that 100,000 per annum time online increased by one quarter from 2011 to 2013. This is an increase from 32.8 hours a week to 41.6 hours per week.
Skip Brand, CEO of Martini Media, an affluents focused digital advertising and content platform provider believes, “These people who use online resources to save time. And they will spend money to save time.” Martini Media also reported that the average spending on luxury sites was up 20% in 2013.
American Express Publishing and Harrison Group found in a Q1 2013 survey that 48% of US households with an income of more than $100,000 discovered new luxury items whilst shopping online. This is almost equal to the 50% who discovered new products in-store.