Beaver Blog

8 Ways to Boost Your Website Conversion Rate

This article will give you some tips and best practices to boost the conversion-to-visitor rate on your website. This ratio is a measure of how efficient your…

Think Like the Customer (Part 2 of 2)

In part one of our Think Like the Customer series, we discussed how the customer is one step removed from the product when shopping online. To…

Website or App – How to Choose What You Need (Part 1 of 3)

This is the first of three articles that will discuss whether a website or app is right for your business. Here we provide an overview of…

The New Disintermediation

eCommerce leaders such as Amazon, eBay, and ASOS, introduce to us on an almost daily basis new economic modalities that redefine, narrow and in some cases…

Business is CLICKING

  As online sales boom, companies must find ways to adapt to retail’s changing dynamic “Minus the markup.” It’s a common slogan among those heralding a…

The Importance of Social Media Marketing During the Holiday Season

A July 2016 survey by G/O Digital of 1,373 U.S. social media users found that a brand’s social media activity is proportionate to holiday purchase decisions…





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