Google’s Penguin 2.0 search algorithm update went live on May 22, 2013. For those of you that don’t know (aka anyone who doesn’t perform Search Engine Optimization for a living), Penguin 2.0 was an algorithm update targeting websites with a high proportion of low quality backlinks—i.e. spammy blog comments, directory link farms, automated article syndication sites, etc. Those websites had their rankings in the Search Engine Results Pages (SERPs) decrease significantly.
This website is one of those that were penalized. Continue reading

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