I’ve recently read a number of articles that seem to be suggesting that SEO is dead, or that it’s not worth investing money in this form of online marketing. As someone with more than 10 years of SEO experience, I’ve found such discussions to be interesting.
One element that always attracts my attention is the fact that it’s easy for ideas to gain traction online. Since there seems to be so much confusion in the world of SEO, it can be incredibly easy to convince novices that certain viewpoints are true. There’s a big difference, however, between presenting a particular viewpoint and actually being correct. Continue reading
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