How Mothers Are Driving Ecommerce Sales

How mothers use ecommerce to benefit their lives.

A survey has found that mothers are using online researchers to research not only their children’s health but their own. It was found that search engines and apps were the most popular choice in regards to these beneficial needs. Online shopping has also increased for mothers especially when using mobile devices like smart phones and tablets.

Research Now and BabyCenter survey mothers in the United States in November 2013 and found surprising statistics. The most popular activity was looking up illness symptoms on search engines with 76% of mothers doing so. 73% of mothers researched child development, 58% searching for information on medicine or healthcare and 55% tracking child’s development. The same percentage of women also tracked ovulation and pregnancy. Only 16% of mothers used digital channels to actually communicate with a health care provider.

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Mobile devices showed pretty much the same results. Eight in 10 women used smart phones or tablets when searching for health information. Half of these women tracked ovulation, childhood development and pregnancy. Apps also have become prominent with 53% of mothers downloading a health or well-being app. With the easy access that apps provide examples could be diet trackers, calorie counters, workout tracking, or clean eating and organic recipes. Continue reading

Best Payment Gateways For Ecommerce

Top 5 payment gateways for ecommerce websites

Payment gateways offer consumers and merchants the ability to conduct business transactions online safely and securely. As many new businesses focus entirely on the ecommerce side of business, ecommerce websites are heavily focused on using consumer-approved and respectable payment gateways to ensure that their goods are available worldwide to anyone with the ability to pay. Moreover, being able to pay online in a safe manner is a hallmark of a quality site, as few people want to do business with an online company that fails to deliver an effective and secure method of payment. Payment gateways, then, offer consumers the safety and security of a verified third-party vendor common to many different product providers as well as making sure that their payments are handled in an objective and trusted fashion.

Though the market of ecommerce payment gateways is large, there are a handful of methods that are most commonly accepted. These companies, in order from first to last, are PayPal, Google Checkout, Authorize.net, Amazon Payments, and BrainTree. These companies offer a variety of options for online transactions for consumers and companies interested in providing online companies the ability to conduct their business in a safe and secured fashion. Though each of these organizations have potential drawbacks and can, in some cases, be the source of controversy with regards to their fee structures or questionable business practices, it is clear that these companies are, by and large, the most trusted of the online payment gateways. Continue reading

Ecommerce News |Referrals Drive Revenues for Small Businesses

Customer acquisition is the top challenge according to small-business owners

Small businesses still face difficulties when it comes to acquiring new business. In a Q1 2014 study by Gallup and Wells Fargo, gaining customers, targeting business opportunities and finding new clients or new business was the top challenge among US small-business owners, cited by 21% of respondents. Given the fact that small business does not necessarily have a dedicated marketing department or resources, the task is monumental. Under these circumstances the first act of reaching out to new customers or potential clients is through referrals from friends and family.  All other hurdles cited, including those related to costs and the government, trailed by at least 10 percentage points.

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The best marketing tactics help small businesses grab prospects’ attention? According to March 2014 polling by Huzzah Media, friend referrals were the marketing tool US small businesses saw the most success with, with more than half of respondents saying so. Advertising ranked second, cited by one-third of small businesses. Also a fact the small business is not digital marketing and Social media savvy, but that seems to be changing and many businesses are rapidly adopting Online marketing, via SEO, SEM and Social media. There is huge potential for growth in Online marketing with small businesses as they become more familiar with digital marketing strategies. It is the responsibility of the Online marketing agencies to reach out to small businesses and to educate them on the Online strategies that are available, and even with a limited budget there is huge ROI in Online marketing when done right. Continue reading

10 Reasons Why Customers Abandon Online Shopping Carts

10 Reasons for Shopping Cart Abandonment

Shopping cart abandonment is a scenario where a customer selects inventory items to store in their shopping cart but fails to make the transaction. Like in a traditional store, the Internet has many “window shoppers” who might browse an online store with an interest in the products but no intention of making a purchase. However, the Internet provides businesses with a unique opportunity to convert these window shoppers into buyers. By understanding the main reasons that customers fail to follow through with their purchases online, businesses can improve their website to address these motivations and boost sales. Here is a look at the ten top reasons for Online shopping cart abandonment.

 Reason 1: Accidental Selections

Internet marketers often take it for granted that clicking on a link or selecting an option is a sign of intent. When Internet users select to click on something online, it is often assumed that they intended to make that selection. However, there are many scenarios where an individual can unintentionally select an item from an online store that they had no intention of purchasing. A sluggish web browser or unresponsive mouse might cause a visitor to accidentally click on an item to have it sent to their shopping cart. A parent might leave their computer unintended only to find that their children added an item or two to their shopping cart while they were away. While these accidents do not reflect any failure on the part of the online retailer, they do make it difficult to collect meaningful data on sales. In order to understand what consumers are selecting, it is necessary to be assured that they intend to make those selections. By using a confirmation process before adding an item to an online shopping cart, businesses can decrease the number of accidental selections and ensure that their customers intended to actually add an inventory item to the shopping cart. Continue reading

Ecommerce News|Paid Search in Brazil, Growing Rapidly

Higher Spending, Clicks for Paid Search in Brazil

Advertisers are benefiting from initiatives to increase their spending on paid search in Brazil.  Making up for a lackluster digital market overall, paid search generates more clicks from Brazilian consumers.

High spending in search led to increased click through rates

As a PricewaterhouseCoopers (PwC) study reveals, advertisers are recognizing the rewards of investing in paid search in Brazil.  According to the study, advertisers in Brazil will allocate $1.7 billion dollars solely to paid search this year.  In comparison to overall ad spending in Brazil, investment in paid advertising accounts for 61% of total digital ad spending.  Behind paid search spending are classifieds, displays, mobile devices, and video.

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Trends show that paid search ad spending in Brazil is increasing at the same rate as overall digital ad spending.  Between 2010 and 2013, paid search ad spending increased by 83.4%, which is nearly identical to the 84.2% growth recorded for all digital advertisements in the country.  Further, PwC projects that paid search ads will continue to receive strong growth between 2014 and 2017.  During this period, paid search is projected to increase by 57.3% while overall digital ad investments are anticipated to increase by 59.1%. Continue reading

Ecommerce News | Google’s Success With Product Listing Ads

Google Gains Growth through Product Listing Ads

Google increases Q4 2013 spending, impressions, and clicks with Google’s Product Listing Ads.  Mobile brought high gains with smartphone clicks increasing 1,589% and tablet clicks increasing 335.7% over Q4 2012.

Mobile enhancements boost PLA click share up to one-quarter

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Google took a gamble when it introduced its Google’s Product Listing Ads (PLAs), search ads that also include price and image in the results.  The risk paid off when the company experienced increased growth over Q4 2013, after launching the new enhanced listing option.  Since the launch of PLA, ad spending increased 71% quarterly and 164.8% annually, according to The Search Agency.  This came with a 0.28% boost to Google’s total spend share. Continue reading

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