According to eMarketer, a leading research firm that offers insights on digital marketing, media and commerce, ecommerce sales is now a trillion dollar industry. It only seems natural to assume that as online shopping increases, so too does the need for adding value during the online shopping experience.
With a few variations, all online stores follow the same basic principal for selling their products, goods or services. Essentially, a customer enters a online store then browses products, selects a product, puts product in a shopping cart, registers to make the purchase, selects a shipping method and finally pays for the item. While the process is relatively easy, it offers up a lot of uncertainty about the delivery of items and lacks any physical human intervention. After the online purchase is made, many of us online shoppers question, if or when the purchase will arrive? Will it be the correct item? Or is someone there to help if needed?
Dotcomweavers is no stranger to building ecommerce solutions. Most of our business is about building online stores and many of our ecommerce customers want to follow the traditional rules and processes for selling online. While we always utilize best practices for ecommerce, our goal is to help New Jersey businesses succeed online and offer the best solution to help them achieve their business objectives. Sometimes that means stepping outside the ecommerce funnel with a business model that challenges traditions. Continue reading