INTRODUCTIONHot Tub Spa Supplies has been in business for more than 40 years and is a major retailer of more than 20,000 different chemicals, parts, and maintenance supplies for hot tubs and spa facilities.
With more than 20,000 products to manage, several retail partners and a diverse customer base, Hot Tub Spa Supplies needed a comprehensive new web application that could be customized to meet the needs of individual users.
To cement their leadership in the industry and create a site that caters to the needs of their customers, we collaborated with Hot Tub Spa Supplies to develop a site architecture that fulfilled their vision. The design began with total responsiveness and scalability in mind, which in turn drove an improved customer experience through better search indexing and a faster checkout process. We migrated their existing website from OpenCart to Magento and implemented key ERP integrations for total control over the sales process. Other search customizations allowed customers to quickly find the products they wanted, and then took them quickly through the checkout process. Finally, we conducted a total site audit to ensure seamless functionality at launch.