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Modernizing Automotive eCommerce for Texas Speed with Adobe Commerce & NetSuite Integration

Apex Beverage

Tech Stack & Key Features Implemented

Adobe Commerce Cloud
Avalara tax automation
Hyvä Theme
ShipperHQ shipping logic
NetSuite ERP integration
Klarna, Affirm & PayPal
Akeneo PIM integration
Signifyd fraud protection

Challenges Faced by Texas Speed and Performance

As Texas Speed grew, its eCommerce operations needed to support increasing product, order, and sales complexity.

  • Limited ability to manage complex automotive product configurations at scale.

  • Inconsistent alignment between online orders and customized ERP fulfillment workflows.

  • Limited control over the visibility of internal-only (NFIS) products for sales teams.

  • Inefficient assisted selling processes for cart building, pricing, and sales attribution.

  • Slower storefront performance as catalog size, integrations, and traffic increased.

  • Limited vehicle-based product discovery was impacting part selection accuracy & speed.

challenges faced

Solution Provided by DotcomWeavers to Texas Speed

DotcomWeavers delivered a scalable, API-first commerce ecosystem tailored to automotive performance retail.

  • Migrated to Adobe Commerce Cloud

  • Implemented a Hyvä-powered storefront

  • Customized Sales Order APIs to support complex workflows

  • Engineered Kits within Kits architecture

  • Rebuilt category structure and cleaned product data

  • Removed Saleslayer and shifted to Adobe native admin

  • Built NFIS controls to restrict internal-only product visibility.

  • Developed cart sharing and price override features

  • Integrated Klarna, Affirm, and PayPal.

  • Optimized backend and frontend performance

Results

The re-architected platform improved performance, operational efficiency, and sales enablement.

  • Faster storefront performance, improving customer experience and engagement.

  • Good uplift in conversion rate following checkout and performance optimization.

  • Reduction in order discrepancies through customized NetSuite API synchronization.

  • Visible improvement in assisted selling efficiency via cart collaboration tools.

  • Increase in vehicle-based product discoverability through SEO-driven landing pages.

  • Reduction in manual operational effort through ERP-aligned automation.

Adobe Commerce & NetSuite Integration for Texas Speed

Are you experiencing similar challenges?

Struggling with complex automotive product configurations?
We architect scalable kit structures and vehicle-based discovery systems tailored for aftermarket commerce.

Facing ERP order synchronization issues?
We extend native APIs to support real-time, business-specific workflows.

Need assisted selling capabilities for internal teams?
We build cart collaboration, price override, and sales attribution frameworks.

Experiencing performance issues with a large catalog?
We optimize frontend and backend architecture for speed, stability, and scalable growth.

facing similar challenges

Remember a compelling user experience is the key to ecommerce success.

Fastest way to reach out to us: info@dotcomweavers.com