Smartphones and home smart speakers like Amazon Echo allow users to search and act online with a word. Approximately 40% of millennials (the group you should focus on most) have used a voice assistant prior to making a purchase. By 2020, this number will pass 50%.
Currently, most voice searches have local intent or seek answers to simple questions. Users aren’t performing heavy Internet browsing actions. Rather, they are looking to order pizza, answer a question, or find the closest ATM.
To capitalize on this usage, experts recommend optimizing your Google My Business listings, to ensure that your local pages have unique URLs and are indexed. This includes your name, address, phone numbers, and other relevant data in your on-page content.
Remember to think like the customer. For example, if you sell pizza, make your content is relevant to queries people use for pizza delivery. Try adopting a long tail/conversational approach to your content.
To discover the rest of the hottest eCommerce trends of 2018, check out our latest article published on The Huffington Post.
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