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Customer acquisition is the top challenge according to small-business owners Small businesses still face difficulties when it comes to acquiring new business. In a Q1 2014 study by Gallup and Wells Fargo, gaining customers, targeting business opportunities and finding new clients or … Continue reading
10 Reasons for Shopping Cart Abandonment Shopping cart abandonment is a scenario where a customer selects inventory items to store in their shopping cart but fails to make the transaction. Like in a traditional store, the Internet has many “window … Continue reading
Higher Spending, Clicks for Paid Search in Brazil Advertisers are benefiting from initiatives to increase their spending on paid search in Brazil. Making up for a lackluster digital market overall, paid search generates more clicks from Brazilian consumers. High spending … Continue reading