Implementing all of these improvements at the same time is not feasible for most businesses. While they are all important, there are a few that we recommend you start with because they deliver the best ROI initially.
Go with a mobile upgrade. Nearly 50% of online sales are made with mobile devices, so mobile optimization is critical. Google’s increasing focus on mobile websites also cannot be ignored. By creating a streamlined mobile shopping experience, you’ll make search engines and customers happier.
Design a more personalized product experience. Use the tips about enhancing your product presentation to give users a complete understanding of your products. This will help them imagine owning the product and make them more confident about buying it.
Finally, the faster you can establish trust with a new customer, the greater the chance that they make a purchase. At the same time, focus your efforts on rewarding loyalty from repeat customers.
To review, raising your conversion-to-visitor ratio is critical to your bottom line. Accomplish this by implementing the 8 steps described above. For more information about how DotcomWeavers can engineer an eCommerce sales experience that boosts your conversion rate, please contact us today.
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