What is Responsive Web Design and Why You Need to Have a Responsive Website?


Jan 20, 2013

If you use a Smartphone or a tablet, and you can’t remember the last time you were thrilled about checking out the latest PC, you’re not alone. Ever since the iPhone, iPad and Android took the world by storm, PC sales have plummeted over the last couple of years. According to experts, tablet sales exceeded well over 100 million in 2012. As far as Smartphones are concerned, their numbers have gone through the roof as well.

What does tablet and iPhone sales quotas have to do with your website? It has everything to do with it because more people are using their tablets and Smartphones to surf the Web. That means if your website is not responsive, this can have a great impact on your business. The good news is there is a solution; the solution is referred to as ‘Responsive Web Design’.

What is Responsive Web Design?

When a web design company builds a responsive website, your website is will be designed in a way that ‘all’ devices can access your site. So, whether a web user visits your website from his/her tablet, iPhone, Android or PC, they will have full, uninterrupted access to your website.

Doesn’t everyone have access to your site anyway? Yes and no.  Although anyone can access your website, they won’t be able to navigate through your website seamlessly. With a responsive web design, people will be able to enter your website almost effortlessly. In some cases, some people aren’t able to view certain websites to its full capacity. Most people don’t have the patience to wait until they get to a PC to view your site.

If you’ve been considering having your website revamped to make it more responsive–you should. You don’t want to run the risk of losing potential customers just because they can’t easily navigation through your website from a wireless device.

Here are a few benefits of having a responsive website:

  • Your potential customers will ‘truly’ have access to your website. If you have a responsive website design, people won’t have to wait until they get back to their desktop in the office.  If a person is at the Columbus Circle Mall in New York City with his/her iPhone or at the Boston Logan airport on his/her Kindle Fire, they will have access to your website.  People can access your website with any device regardless of where they are at the time.
  • Another reason why responsive web design is so important is because of Search Engine Optimization (SEO). Imagine what life would be like if you had to build a separate website for each wireless device. You would have to build one for PC users, tablet users, Android users – and the list goes on. Responsive design eliminates the need to have multiple websites for various mobile devices. All you need is one website that fulfills the needs of all users regardless of what they use to log onto the Web.

Our web designers here at Dotcomweavers have extensive experience creating responsive web design in New Jersey and New York. If you’re in need of a responsive website for your business, give us a call at 1-888-315-6518 for a quote.


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