Website Overhauls and the Reasons Why A Business Needs One


Oct 28, 2011

Many businesses’ websites starts to show their age overtime. Therefore, to congeal your place as the winning player in the game, you need to take immediate action to review your current website’s content, graphics and technology regularly. After you evaluate your website’s performance on each of these aspects, determine whether it is the right time for a website overhaul. If you come across the following clues during your evaluation, it means that your business seriously needs to revamp the web design.

  • You business web design is extremely old-fashioned

Your website will really demand a good revamping if it hasn’t experienced a polish in years. In order to remain relevant, your website needs regular updating. So if you are lagging behind and have not upgraded your website with latest service info, new product images, graphics, content of the recent years and photos, you must pay attention to your web design overhaul.

  • The website should reach the benchmark where it can compete with competitors

Think the customer way! Your customer will certainly compare your website with your competitors’ and will prefer the one which is regularly updated and has latest content available along with a web design that attracts them. You can also look around your competitors’ sites and check their branding style, graphics and content. Evaluate whether your website will fall in the top of the heap. If your site doesn’t seem to stand out, plan a new web design.

  • Does your business website succeed in portraying your business’ brand image as the final way out for the customer?

Websites are the summary of your business for your potential customers. Therefore, it is very important that your business portrays a strong visual impact on your customers. Moreover, invest in efforts to fix in your dreams, emotional needs and goals of your audience through your website. So if you think your website lacks an impactful brand image, you must revamp your website.

  • Have your web designers suggested you a website template?

Then without further ado you must implement a website overhaul. Regardless of choosing templates that save you a lot of money; it can have an adverse impact in the long run. By using cheap and free website templates you will be damaging your professionalism and credibility. This is time you run with the big dogs.

  • Is it your business or catacomb?

If the second option is your answer, then you know what to do. If customers are clueless even after navigating through your website, you need a website redesign. The offline world is different and cannot be followed online. Therefore, if you fail to hold on to your customer through your website, be prepared to never see them come back again.

In such a competitive online market, you need the distinctive edge to be recognized. Making efforts to make your web designs effective is a very important step in attracting more customers to your business. In today’s world, there is no exception you can ignore your online image. So pay attention and give time to your website design to make it stand out among competitors.

Dotcomweavers are a team of professional web designers located in Paramus, New Jersey. We are committed to helping small and medium businesses find growth online. ASK DCW is your chance to ask questions, seek advice and get the knowledge you need to make your business successful in the online marketplace. Connect with us on Twitter (@dotcomweavers) or Facebook.

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