Welcome to the second article in our three-part series on the benefits of websites and apps, and which option is best for your business.
In our first article, we explored the differences between the two options and how they relate to your business. To review, a website is an effective platform for delivering a lot of content and information, while an app is immediately engaging and action-oriented. Both are powerful and effective tools depending on what you want to accomplish.
Today, we’ll examine the benefits and considerations of websites in detail. This article will help you decide if a mobile-optimized website, rather than a native app, should be the first choice for your business. The decision starts by considering the goals you want to accomplish and the user experience you want to deliver.
The quick answer to this question is, in most cases, yes. Every business needs a searchable web presence that gives users key information about its products and services. If you are an eCommerce business, avoid the temptation to develop a convenient app for customers until you have your website (main business engine) running perfectly. Other businesses, such as contractors or restaurants, can often do without apps entirely. In short, unless you are a tech-centric business like Grubhub or Uber, or have a huge marketing budget, a website is going to be the right choice, at least initially.
Tip: Today, more than 50% of web browsing occurs on mobile devices, so make sure that your web developer prioritizes responsive website design.
Consider the question from another angle. Apps usually facilitate a single function, such as a game or payment portal. For completing user actions, these are very powerful. However, they are also limited in scope. In conclusion, don’t sacrifice a broad scope and content presentation for limited user functionality. Those can come later. They will also be the topic of discussion in the third and final article in this series.