How Does Your Website Design Affect Your Bottom Line?


Nov 05, 2012

Since the proliferation of web 2.0 technologies, much has changed in the field of internet marketing, and new developments in the online environment continue at an ever increasing pace.  While most online marketing campaigns place huge emphasis on internet marketing strategies (SEO, PPC, Social Media, Email Newsletters, etc.) to drive sales and improve the bottom line, one commonly over looked area in the online sales equation is the actual design of your company’s website.

Your company’s web site has exactly 5 seconds ……

5 seconds to appear trustworthy & professional, and to show your customer the value of your products or services.  Five brief seconds in which the potential new customer that visits your website will ask himself the following three questions:

    • Can I trust this company or organization?
    • Will I get good value for my money?
    • Does this company offer the right product or service for me?

If your website doesn’t provide the visitor with a positive answer to all of these three questions within 5 seconds, then you will have lost a potential customer – to your competitors. It is therefore important that you invest in a website design that immediately seems reliable and professional in the eyes of your visitors.

Here a few more critical facts that every company doing business online should know…

    • More than 80% of all new customers will check your website before they decide to do business with you.
    • A well designed website will convert significantly more leads into customers.
    • The primary reason people leave a website is a bad design.

This is exactly why selecting the right web design company is crucial for the success of your business online.  In some cases a good website can often be the most important marketing tool that a company has, affecting sales more than all other marketing efforts combined.  It is the place where the consumer forms an opinion about your company, products and services.

Good website design and web development lays the foundation for the foundation for online success. The better a website looks, more the clicks it gets and better are the chances of getting positive response from its customers.  Making the first impression remarkable should be the first priority of a good web designer and he is the one who by his creativity can give a flying start to the business.

Any web designer, web developer, programmer, internet marketer, etc. that does not understand the importance of design is more likely than not, an amateur and you should steer clear. Those that think design has little importance most likely have never fully understood Google Analytics reports, performed A/b testing on a site, or successfully worked improve a website for conversion and sales.  Any of these activities will immediately enlighten you of how big a role the design of a website plays.

On another note but also equally important, is to have a dynamic website, that is updated regularly.  This gives your business a pulse, and allows the visitor to feel that your business is alive and well.  Using a CMS (Content Management System) that allows you to change the content of your website and to add new content, promotions and coupons is becoming increasingly essential to the success of a website

In conclusion, the internet and more specifically internet marketing is a terrific way for companies to attract and keep in touch with customers. However before you venture out and start inviting visitors to your house, it is important to make sure that your home is tidy, organized, welcoming, and gives a good reflection of who you are, and it all starts with good web design.


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