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UX Design that Connects with the Millennial Mindset


Jul 13, 2016

From the teenagers contemplating future careers to those in their mid-30s settling into family life, millennials are entering their prime spending years.As America’s largest generation – 83.1 million strong (U.S. Census Bureau) – millennials represent 26 percent of the U.S. population but contribute to 35 percent of retail spending (PFSweb). By 2020, the annual spending among millennials in the United States is projected to grow to $1.4 trillion (Accenture).Millennials shop online more than any other generation – spending 1,200 hours and nearly $2,000 annually (Forrester’s North American Consumer Technographics Online Benchmark Survey). Multiply that by 83 million American millennials and it translates to good news for e-commerce, but only for the retailers who provide an exceptional user experience (UX).

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