The Problem with eCommerce ‘Uberization’

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In just a few short years, the ride-sharing app, Uber, transformed – and then mastered – the way we get from place to place. In doing so, their software-as-a-service (SaaS) application that connects people with drivers, had an even bigger impact on the eCommerce economy as a whole. It changed the way we think. We expect nearly everything on-demand and at cheap prices from only 3 or 4 taps on a smartphone. Sounds pretty good.

Next, we heard about, and then saw, the ‘Uberization’ of this and that. The Uberization of everything. Entrepreneurs and startups applied (or are trying to apply) the Uber model to every big service industry. The expectation is that the performance would be similar to Uber for vendors and customers. More options to get what you need means getting more of what you need, right? Maybe. But what happens when the Uber model is applied to a complex and skill-intensive service such as eCommerce development? It doesn’t translate – well, at least.

Issues connected to eCommerce ‘Uberization’

Being connected to, potentially, every designer and developer out there, means you have a lot of options. What it does not guarantee is that anyone of those options is right for what you need. Most won’t have the capability scope to engineer a powerful and comprehensive eCommerce solution. And therein lies the problem. In eCommerce, there are so many moving parts, it is much more difficult to source content from multiple vendors, and have it work seamlessly.

Amit Bhaiya, CEO of DotcomWeavers says, “The simplicity of the service that Uber coordinates – driving – is a big part of what makes it so successful. When you apply that model to a more complex domain, the results are not going to be the same. They will probably be worse.”

Imagine a scenario where you source an eCommerce development team through an Uber-like service:

  1. A west coast designer creates a beautiful and engaging site layout based on your input
  2. An NYC developer builds the site but has significant issues with the designer’s navigation menu
  3. A Detroit support team tries to fix bugs after launch, but they don’t know your site very well

Coordinating the work of these groups will be difficult, time-consuming and may end up costing a lot of money. The site may also not work the way you want it to. And there are still other questions: who was planning all the parts from the beginning? Do they understand how payment gateways work? Will you be able to manage the store once it is turned over to you? It’s not a scenario any business owner wants to be in.
Pump Products is a great example of a successful eCommerce site developed by DotcomWeavers and its team of 60+ designers and developers.

Why You Want a Total eCommerce Solutions Provider

Just because Uber revolutionized one service doesn’t mean it’s the right model for everything. Cheap, on-demand availability is ideal for simple services with a limited scope. Catching a lift 3 miles across town, or ordering pizza delivery, is perfect for an Uber-like platform.

For an intensive and nuanced service such as eCommerce development, you want to make sure you are getting the highest quality in all areas. An experienced, total eCommerce solutions provider can guide you through the entire process from concepts to launch. They will also ensure that every element of your website works seamlessly with all the others. Most important, the website will be unique to your business and provide the services and functionalities that you need to drive success. The ‘Uberization’ process may be all about simplicity, but there is nothing simple about creating an eCommerce store with disconnected designers and developers.

For more information about the advantages of working with a full-service web development company, or to get started on your next project, please contact us today.

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