How a startup snack company more than doubled online revenue after integrating WooCommerce.
Whisps are delicious, 100% cheese crisps. The company is a subsidiary of the well-known Schuman Cheese brand, and today is a household name(and a pantry staple) across the country.
Thanks in part to their rapid eCommerce success, Whisps can now be found in stores like Costco and Whole Foods. Big steps for a small company, and there’s only more online growth ahead.
Build a streamlined online sales platform from scratch
Give Whisps full control over their customers’ shipping experiences
Set up a platform to encourage user-generated content
Whisps needed a complete eCommerce package on an entry-level platform. WordPress and WooCommerce provided the perfect balance of simple content management and eCommerce potential. We engaged with the Whisps team to select the right plugins for their sales, fulfillment and marketing needs.
Because Whisps was an emerging brand, the site emphasized bold design and fun user experiences. The combination of seamless branding and sales-driven features helped Whisps see a strong ROI early on. On the technical side, ShipBob integration helps Whisps deliver fast, affordable shipping from fulfillment centers near their customers.
Organic growth was critical, so we created a plan that leveraged user-generated content to both engage new users and deepen connections with existing ones. The combination of prominent reviews and a real-time instagram feed keeps content fresh on the site and encourages people to participate. Finally, Whisps offers a robust recipes section, which positions their products as much more than delicious snacks.
On the outbound side, we tackle marketing via MyEmma integration for promotional newsletters. The marketing infrastructure and strong branding help Whisps capitalize on more opportunities and capture more conversions.
- Keith Schuman, Business Development ,
WHISPS CHEESE CRISPS
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