The original Wallington Plumbing & Heating Supply site was running on WordPress. The existing platform was slow and suffering from multiple security and update issues. It was unable to connect with their legacy ERP (Epicor Eclipse) which made an omnichannel experience unachievable. Without the ability to offer effective search options, the company’s extensive online catalog was difficult to search and slow to convert, putting overall sales at risk. Focused on their growth in the B2B industry using an omnichannel approach, Wallington needed more than a platform migration. They were in need of a platform that enabled an enhanced catalog, a robust search and an omnichannel experience that worked with their legacy software Epicor Eclipse ERP.
Our team developed an integration from scratch. Epicor Eclipse had an integration service, but no existing connector to Magento 2 was available. The entities synced between ERP and Magento 2 included:
The complex custom integration our team performed, allowed Wallington Plumbing & Heating Supply to run their normal business operations more efficiently and leverage the flexibility of time and costs to scale.
The extensible B2B features of Magento created an Omnichannel solution that allowed Wallington Plumbing & Heating Supply to better serve their B2B customers with improved site speeds and a user friendly design. Wallington’s rich product catalog is now shoppable throughout their online store which displays real time inventory available across different locations. The Magento store is equipped with Quick Order PAD for simplified browsing or reorder processes, and enhanced shipping options. Their existing store customers can now shop online and see all current account history through an express registration. New customer data is synced with the ERP in real time and registered customers can see their own special negotiated prices where applicable. Other elements of the online store like BOPIS and Curbside Pick Up have paid off in huge dividends during the current global COVID-19 pandemic when customers would prefer contactless pickup options and minimal exposure. Because of these initiatives, conversions have jumped to an increase of 160%.
After the migration to Magento and the complex custom integration was up and running, Wallington Plumbing & Heating Supply then entrusted our experts with the task of creating and implementing an ambitious digital marketing strategy. To ensure Wallington remained a competitive leader in their industry, our objectives were to leverage several platforms to:
With a 400% increase in mobile users, our master marketing team continues to run their paid search strategy which involves:
Ray DiRussa / Project Manager