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Pump Products

Where almost a decade of partnership develops an innovative and prosperous online store with custom ERP integration, sophisticated cataloging, and robust UX Design, featuring a fully interactive parts diagram.

Pump Products of Westwood, NJ is a trusted distributor of pumps, controls, and electric motors to customers all over the United States. When Pump Products was in need of an end-to-end eCommerce solution, the DotcomWeavers team was with them every step of the way.

  • 40% Increase in Sales

  • 104% Increase in Website Visitors

  • 24% Increase in Visitor Session

  • 50% Increase in Returning Customers

Challenges
for Us 01

For the DCW team, the challenge of the Pump Products site migration, produced four main objectives that guided our work and would eventually produce a 104% Increase in Website Visitors. These goals included:

  • Cataloging and rich data structure
  • Enhance UX
  • Maximize/Increase Conversion Rate
  • Omnichannel Implementation

Our Approach 02

  • Rebuild Existing Site Architecture
  • Streamline Catalog and Data Management
  • Create a Custom ERP Integration (DDI)
  • Improve B2B and B2C UX and UI
  • Implement an Interactive Parts Finder
  • Content Driven Redesign
  • Speed and Security Optimization

The Solutions 03

Our solutions were centered around extending the technological adaptations Pump Products had already established and performing a seamless Magento Migration. With this in mind, our team was able to deliver a fully customized and scalable site which included these

  • Customized Checkout Experience
  • Highly Customized Product Detail Page
  • Accessible Buyer’s Guide
  • MAP Pricing
  • DDI ERP Custom Integration
  • Custom Shipping and CRO
  • Robust Search Capabilities

When constructing the interactive parts diagrams for the Pump Products Magento store, our team designed with two main outcomes in mind.

  • A Simplified and Streamlined Customer Journey
  • Generate Revenue with the Capability to Sell Individual Replacement Parts without Launching a Second Website

Pump Products customers can take advantage of a dynamic Omnichannel solution with a well defined customer journey. The new online store expertly displays a variety of filters, illustrative buyer’s guides, interactive parts diagrams, and informative videos. Every visitor to the online store now has the ability to shop for and buy single products using the interactive diagrams that employ hover and click interactivity which shows product information, availability, and options to add to cart or visit the detailed product page. All data is pulled in real-time from the Pump Products database and connected to the diagram nodes which are identified as SKUs of the parts. With these improvements, the Pump Products’ online store saw a 24% increase in average visitor session.

This custom system is:
  • Built with HTML/JS/CSS
  • Compatible with touch-based smartphones and tablets
  • Created with vector SVG graphics
  • 100% scalable to any screen allowing users to zoom in and out

The DDI ERP is ideal for a large parts and machinery distributor like Pump Products. The team at Pump Products came to DotcomWeavers wanting to streamline their order-to-cash cycle integration. However, they lacked a direct connector for Magento and DDI. That is where our team came in to build a custom, flat-file-based integration. This provided Pump Products with the following Magento capabilities:

  • Automatically updated inventory pricing and availability for each product
  • Exported flat order master file and order details for every order
  • Imported shipment files with details about the shipped items and tracking information

In order to make Pump Products’ 50,000+ SKU inventory more accessible, our team worked to scrub the existing databases. We then installed a Product Information Manager (PIM), which establishes a data management workflow with the product data team and automatically receives SKU data from the DDI ERP. Overall, our efforts led to a 50% increase in returning customers.

The Pump Products Team now has the ability to enrich product data with:
  • Specifications
  • Manuals
  • PDFs
  • Diagrams

All of which are then automatically pushed to their Magento Store where the user can search for parts by manufacturer, SKU #, series, and more. The newly designed Manual Finder even provides customers with brochures, product manuals, and product model diagrams.

  • As an eCommerce company, website layout and navigation are extremely important to us. The DotcomWeavers team has helped us develop a site that is presentable, efficient and easy to use for our customers.

    Craig Mccrickard , Project Manager

Partner with Us

Since 2007, the DotcomWeavers team has helped clients design, customize and launch profitable eCommerce sites. We’re integration experts and passionate web strategists
ready to help you create the best website for your business.