HTSS has been a major name in the industry for many years but needed a new eCommerce presence to stay competitive as customer expectations evolve. Our first project with them was a Magento 1 website that took their business online.
As we strengthened our partnership over the years, the goal was to revolutionize their eCommerce – this time on the robust Magento 2.3 platform with no downtime. The result? A boost in traffic, faster site speed, and an increase in conversions.
Hot Tub Spa Supplies is a retail business 100% focused on giving their customers the best value, professional service and high quality products. Their new site needed to support these business values in both the frontend and backend. With this in mind, we knew our approach would have to include an omnichannel strategy to offer a seamless experience for online and in-store customers. To accomplish this the DCW team focused on a few key objectives:
Migrate to Magento 2.3
Create a Multi-Site Store to Serve VIP In-Store Customers
Streamline Catalog and Data Management
Content Driven Redesign to Boost Engagement
Increase Product Detail and Visibility
The HTSS team relied on their site for fast access to specific parts among an inventory of more than 10,000 SKUs. It was crucial that the refreshed site was able to provide efficient and well organized functionality on the backend while maintaining an attractive and accessible brand experience. Along with the increase in traffic and faster speed due to the migration, our team was able to deliver several other stand out solutions by taking advantage of the flexibility of Magento 2.3:
For B2B and B2C interactions it is essential to lead your customers to their desired products with clear and concise navigation. Our team worked to implement an advanced layered navigation which allows advanced selectors like sliders and swatches. It also allows multiple values to be selected for filtering. The development team also implemented an advanced sorting module which is used for advanced sort options like Sort by “Best Sellers”, “Newest”, “In-Stock/Out of Stock” etc.
The result was a user-friendly product search system and let customers find necessary items in seconds employing the following elements:
Part of how HTSS continues to grow their revenue is by learning more about their customer needs and wants – and then providing solutions. To help users find what they want and enjoy the journey, our design team deployed a new look for the HTSS brand.
The modern style of the site isn’t just for looks though – every design choice was carefully thought out to optimize user engagement. Every click leads people closer to the products they want, which is good news for the HTSS conversion rate.
The following initiative were taken to optimize product pages and display:
“DotcomWeavers redesigned our existing eCommerce website. They takes all the steps to make the transition go smoothly. Our new website came out great. I continue to work with DotcomWeavers because they also to help grow our business. I definitely would recommend them”
HOT TUB SPA SUPPLIES
Marco Prisco / Owner