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AAE Glass

See how the dynamic duo of a Magento 2 migration and an innovative educational center elevates a small business to an industry-shaping company.

Few family-owned businesses help shape entire industries, but Tanya and her team at Florida-based AAE Glass are doing it. Their first website helped them grow into a 25,000 sq. ft. facility and become a major name in the fused glass art community.
The collaborative nature of our partnership made it possible to build an innovative and interactive education resource center that drives an alternate source of revenue. This, along with a revamped marketing strategy and a Magento platform upgrade would eventually lead to an 80% increase in Organic Conversions and a 10x increased Revenue on Ad Spend (ROAS).

  • 80% Increase in Organic Conversions

  • 10x ROAS (Return on Advertising Spend Through Google PPC)

  • 17% Of Total Revenue from Paid Ads

  • 35% Increase in Conversion Rates

Challenges
for Us 01

With an established customer base and an eye for expert design, the team AAE Glass presented us with the venture of a complete migration from their existing M1.9 site to a functional M2 site. What set this project apart was the unconventional challenge of developing an engaging educational center on the site. Now, with enhanced eCommerce and engaging arts education content, they are generating more awareness, revenue, and happy customers than ever before.

Our Approach 02

As AAE Glass design and development partner, we were hands-on for every step of their transformation. Our approach included the following actions:

  • Magento 1.9 to Magento 2.0 Migration
  • Build a Unique Educational Resource Enrichment
  • Implement Search Engine Optimization (SEO) and Search Engine Marketing (SEM) Strategy
  • Conversion Rate Optimization (CRO)
  • UX Design Refresh
  • Software Upgrade

The Solutions 03

Fresh design, intuitive navigation and redeployed calls-to-action help people find and get to what they want, fast. AAE Glass has a notable customer base, so improving the shopping experience was a high-priority for their team. With the customizable capabilities provided by Magento 2 platform, our team was able to integrate a reward system which provides coins with every interaction that can be used toward future purchases. The education center not only boosts revenue, but it also helps to convert the casual, browsing customers into better artists and loyal brand supporters. Win-win.

The remarkable education center along with the specialized marketing initiatives led AAE Glass to a 20% increase in conversion rates.

  • Earn while spending – User purchases = Education coins. These can be redeemed to access the paid content on the Education Center. We customized the module in the Magento marketplace to adjust earning and spending rules based on the products, content, and overall business needs.
  • Browse Students Artwork – Users can exhibit their creative skills by uploading images of their work which are reviewed and published in the student artwork area.
  • Read Instructor Bios – Users can learn about their instructors’ backgrounds and experiences before taking a class with them and they can search video tutorials by these master artisans about every color, style, shape and technique.

Within the education center users can also view the AAE Glass Studio Event Calendar, browse included links to all the AAE Glass products used in each video, and access printable tutorials, books, and DVDs

Some UX design upgrades include:

  • Robust UPS Shipping Options
  • Reduction in AAE Glass’ Total Cost of Shipping
  • Accelerated Checkout and Delivery times
  • Expanded Service Areas
  • Simplified Product Filtering, Categories, and Catalogs
  • Integration of Reviews from Yotpo
  • Generation of Real-Time Reports on eCommerce Performance

The result is a scalable website they can use to grow their business and adapt to new opportunities, while placing an emphasis on the products they are most proud of, leading to higher conversions post-launch.

We were able to strategize future plans for the site which, after the new site launch, would yield a 12% contribution by Paid Ads to Total Revenue. SEO and keyword selection anchored every decision to ensure content impact and longevity. Key marketing strategies, campaigns and implementations included:

  • Created Search Ads, Display, and Remarketing Ads
  • Designed Shopping Product Listing Ads
  • Applied Video campaigns
  • SEO Setup

03

Before

before

04

After

after

Having done much research and experiencing the building of our new website by DotcomWeavers, I would not recommend any other company for your website needs. Business has never been better.

Tanya Veit, Founder & Owner
AAE GLASS

Partner with Us

Since 2007, the DotcomWeavers team has helped clients design, customize and launch profitable eCommerce sites. We’re integration experts and passionate web strategists
ready to help you create the best website for your business.