- Product Data from ERP to Magento
- Orders and Customer information in a bi-directional sync between ERP and Magento
The complex custom integration our team performed, allowed Wallington Plumbing & Heating Supply to run their normal business operations more efficiently and leverage the flexibility of time and costs to scale.
The extensible B2B features of Magento created an Omnichannel solution that allowed Wallington Plumbing & Heating Supply to better serve their B2B customers with improved site speeds and a user friendly design. Wallington’s rich product catalog is now shoppable throughout their online store which displays real time inventory available across different locations. The Magento store is equipped with Quick Order PAD for simplified browsing or reorder processes, and enhanced shipping options. Their existing store customers can now shop online and see all current account history through an express registration. New customer data is synced with the ERP in real time and registered customers can see their own special negotiated prices where applicable. Other elements of the online store like BOPIS and Curbside Pick Up have paid off in huge dividends during the current global COVID-19 pandemic when customers would prefer contactless pickup options and minimal exposure. Because of these initiatives, conversions have jumped to an increase of 160%.
After the migration to Magento and the complex custom integration was up and running, Wallington Plumbing & Heating Supply then entrusted our experts with the task of creating and implementing an ambitious digital marketing strategy. To ensure Wallington remained a competitive leader in their industry, our objectives were to leverage several platforms to:
- Boost engagement
- Increase Site Traffic
- Improve Conversions
With a 400% increase in mobile users, our master marketing team continues to run their paid search strategy which involves:
- Remarketing Campaigns
- Retargeting Content
- Catalog Management Services
- Optimizing Google and Bing Ads
At first, this was a pure re-platforming project—no design required. But as the new digital framework empowered DS’ eCommerce, the potential for a revamped customer journey looked too good to pass up.
We kept the core brand intact while elevating the user experience and adding new integrations for key CMS pages including:
- Product Details Page
- Shopping Cart
- Mega Menu
The move to Magento Commerce Cloud gives DS a dynamic and scalable eCommerce engine to drive them into the future.