Scalable and robust were the two concepts DotcomWeavers focused on when creating this new eCommerce platform.
SEO Driven Website
To achieve their growth goals, PumpProducts.com needed to significantly outperform competing websites on Google and other search engines. DotcomWeavers delivered on that goal by providing a lightning-fast website, cutting-edge technical SEO, and a heavily search-optimized data structure. The website also offers a variety of tools and resources for users, regardless of where they are in the sales funnel.
Creating a platform that displayed products and offered custom information, including spec sheets, pricing breakdowns, and features, was step one. Allowing customers to purchase products online and have them shipped directly to them was step two. DotcomWeavers also made ADA Compliance, SEO, and custom integration with the industry-specific ERP integration, DDI, top priorities.
The biggest sales driver for Pump Products is parts. The goal was to make it extremely easy for customers to find parts. Hence an interactive part finder was created, allowing users to identify parts visually using a Diagram and pick their part for ordering. Robust searching for parts using Make and Model points the users directly to the parts they are looking for.
Multi-Channel Marketplace Integration with ERP
Using M2EPro, a chained connection of inventory updates from the ERP to multiple online platforms was set up, making it extremely easy to manage inventory levels available on different channels. Orders through channels including Amazon, eBay, Walmart, and Magento all get processed on the ERP. Shipments and tracking information are then returned from ERP to Magento to Amazon, eBay, and Walmart.com. This seamless connection opened a HUGE opportunity for PumpProducts.com to sell their extensive parts database across their own site and other key marketplaces.