With each click the user is efficiently guided through a well-defined and cohesive D2C journey using a mobile first approach. The website is now equipped with many engaging capabilities and features customers can access from the beginning to the end of their experience.
- ‘Shop by Project’
- Seek inspiration under ‘Stencil Ideas’
- Watch educational videos
- View suggested products or tools
All of which will help them efficiently complete their home improvement endeavors and connect them with CES for their present and future DIY needs.
Social media is an integral part of an expertly developed, mobile-first UX design. We were able to increase social media engagement throughout the customer journey using data-driven competitive research and extensive analysis of customer behavior through the use of heat mapping tools. CES now has a more wide-reaching presence on
- CES Blog
During this site overhaul, we aimed to enhance personalized searches and checkout experiences along with a total overhaul of the product detail pages. With the necessary enhancements the CES online store saw an increase in both in average order value (AOV) and revenue per visitor (RPV). Our focus during web development included three major elements essential to every ecommerce business:
- Conversion Rate Optimization (CRO)
- Search Engine Marketing (SEM) Strategy
- Search Engine Optimization (SEO) Development and Implementation
A major step to assist CRO was the integration of several trusted third party tools such as:
- Social Media Integrations
We provided CRO support as well as SEO and SEM strategy. We also provided continued advice and direction to ensure that customer lifetime value (CLV) was stable without raising the cost per acquisition (CPA). Our strategies heavily influenced the total increase in web traffic and overall conversion rates.
SEO and SEM Strategies Used:
- Google Ads
- Amazon Advertising
- Abandoned Cart Emails
- Social Media Integration
- Multi-Channel Integration