- Earn while spending – User purchases = Education coins. These can be redeemed to access the paid content on the Education Center. We customized the module in the Magento marketplace to adjust earning and spending rules based on the products, content, and overall business needs.
- Browse Students Artwork – Users can exhibit their creative skills by uploading images of their work which are reviewed and published in the student artwork area.
- Read Instructor Bios – Users can learn about their instructors’ backgrounds and experiences before taking a class with them and they can search video tutorials by these master artisans about every color, style, shape and technique.
Within the education center users can also view the AAE Glass Studio Event Calendar, browse included links to all the AAE Glass products used in each video, and access printable tutorials, books, and DVDs
- Robust UPS Shipping Options
- Reduction in AAE Glass’ Total Cost of Shipping
- Accelerated Checkout and Delivery times
- Expanded Service Areas
- Simplified Product Filtering, Categories, and Catalogs
- Integration of Reviews from Yotpo
- Generation of Real-Time Reports on eCommerce Performance
The result is a scalable website they can use to grow their business and adapt to new opportunities, while placing an emphasis on the products they are most proud of, leading to higher conversions post-launch.
We were able to strategize future plans for the site which, after the new site launch, would yield a 12% contribution by Paid Ads to Total Revenue. SEO and keyword selection anchored every decision to ensure content impact and longevity. Key marketing strategies, campaigns and implementations included:
- Created Search Ads, Display, and Remarketing Ads
- Designed Shopping Product Listing Ads
- Applied Video campaigns
- SEO Setup