AAE Glass

See how the dynamic duo of a Magento 2 migration and an innovative educational center elevates a small business to an industry-shaping company.

20% increase in conversion rates

Few family-owned businesses help shape entire industries, but Tanya and her team at Florida-based AAE Glass are doing it. Their first website helped them grow into a 25,000 sq. ft. facility and become a major name in the fused glass art community.

The collaborative nature of our partnership made it possible to build an innovative and interactive education resource center that drives an alternate source of revenue. This, along with a revamped marketing strategy and a Magento platform upgrade would eventually lead to an 80% increase in Organic Conversions and a 10x increased Revenue on Ad Spend (ROAS).

The Challenge

With an established customer base and an eye for expert design, the team AAE Glass presented us with the venture of a complete migration from their existing M1.9 site to a functional M2 site. What set this project apart was the unconventional challenge of developing an engaging educational center on the site. Now, with enhanced eCommerce and engaging arts education content, they are generating more awareness, revenue, and happy customers than ever before.


Magento 1.9 to Magento 2.0 Migration

Build a Unique Educational Resource Enrichment

Implement Search Engine Optimization (SEO) and Search Engine Marketing (SEM) Strategy

Conversion Rate Optimization (CRO)

Having done much resarch and experiencing the building of our new website by DotcomWeavers, I would not recommend any other company for your website needs. Business has never been better​

— Tanya Veit | Founder & Owner | AAE Glass


Educational Resource Center

  • Earn while spending – User purchases = Education coins. These can be redeemed to access the paid content on the Education Center. We customized the module in the Magento marketplace to adjust earning and spending rules based on the products, content, and overall business needs.
  • Browse Students Artwork – Users can exhibit their creative skills by uploading images of their work which are reviewed and published in the student artwork area.
  • Read Instructor Bios – Users can learn about their instructors’ backgrounds and experiences before taking a class with them and they can search video tutorials by these master artisans about every color, style, shape and technique.

Within the education center users can also view the AAE Glass Studio Event Calendar, browse included links to all the AAE Glass products used in each video, and access printable tutorials, books, and DVDs

UX Design

Some UX design upgrades include:

  • Robust UPS Shipping Options
  • Reduction in AAE Glass’ Total Cost of Shipping
  • Accelerated Checkout and Delivery times
  • Expanded Service Areas
  • Simplified Product Filtering, Categories, and Catalogs
  • Integration of Reviews from Yotpo
  • Generation of Real-Time Reports on eCommerce Performance

The result is a scalable website they can use to grow their business and adapt to new opportunities, while placing an emphasis on the products they are most proud of, leading to higher conversions post-launch.

Marketing Initiatives

We were able to strategize future plans for the site which, after the new site launch, would yield a 12% contribution by Paid Ads to Total Revenue. SEO and keyword selection anchored every decision to ensure content impact and longevity. Key marketing strategies, campaigns and implementations included:

  • Created Search Ads, Display, and Remarketing Ads
  • Designed Shopping Product Listing Ads
  • Applied Video campaigns
  • SEO Setup

20% increase in conversion rates


Ready to have our team work for you?

For the past 14 years, DotcomWeavers has been committed to providing a highly personalized approach to eCommerce development. Every day our talented teams of designers, developers, project managers, analysts, and digital marketers create and strategize to turn client visions into digital realities.

Our Mission

Design and develop custom, end to end eCommerce solutions to elevate businesses and help our clients grow.

Motivated toward longevity and built on consistency we deliver the best websites and mobile apps possible for our clients and offer them long term support after the big launch.