See how the dynamic duo of a Magento 2 migration and an innovative educational center elevates a small business to an industry-shaping company.
Few family-owned businesses help shape entire industries, but Tanya and her team at Florida-based AAE Glass are doing it. Their first website helped them grow into a 25,000 sq. ft. facility and become a major name in the fused glass art community.
The collaborative nature of our partnership made it possible to build an innovative and interactive education resource center that drives an alternate source of revenue. This, along with a revamped marketing strategy and a Magento platform upgrade would eventually lead to an 80% increase in Organic Conversions and a 10x increased Revenue on Ad Spend (ROAS).
With an established customer base and an eye for expert design, the team AAE Glass presented us with the venture of a complete migration from their existing M1.9 site to a functional M2 site. What set this project apart was the unconventional challenge of developing an engaging educational center on the site. Now, with enhanced eCommerce and engaging arts education content, they are generating more awareness, revenue, and happy customers than ever before.
Having done much resarch and experiencing the building of our new website by DotcomWeavers, I would not recommend any other company for your website needs. Business has never been better
— Tanya Veit | Founder & Owner | AAE Glass
We were able to strategize future plans for the site which, after the new site launch, would yield a 12% contribution by Paid Ads to Total Revenue. SEO and keyword selection anchored every decision to ensure content impact and longevity. Key marketing strategies, campaigns and implementations included:
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