Search Engine Optimzation (SEO) and Marketing (SEM) are in our DNA. From design to integration, modern SEO and SEM are about developing based on competitive analysis. The introduction of Google’s Penguin and Panda algorithms also make SEO even more intrinsic to building a technically sound website with a comprehensive content strategy. In short, DotcomWeavers will put all our considerable SEO and SEM expertise into making your website a search engine superstar.
Though we understand Penguin, Panda and Hummingbird, we never try to ‘game’ Google’s organic search algorithms. Instead, we employ our own SEO best practices to make your product pages rank-worthy, and ultimately help your brand and website achieve a trusted status among customers and search engines alike.
Quality social media is engaging, shareable and fresh. We also know that a major SEO component of eCommerce websites is product reviews. As more than 50% of buyers want to read customer reviews before purchasing, we integrate review functionality in every product page of your site to promote excellent SEO returns.
SEO is dynamic and requires continuous testing and analysis to identify areas of improvement and adjust your website for optimal performance. To ensure you get the best returns possible, we leverage Google Analytics and Bing Ads and also implement iContact, which supports and evaluates e-mail marketing campaigns.
To increase exposure for your website, we combine organic search best practices (SEO) and paid advertising (SEM) marketing campaigns. This complementary approach supports the natural appearance of your website in consumer search results and uses search engine pay-per-click campaigns to advertise your business.
Check out some of the recent projects that brought greater success to our clients.
April 19, 2017
Welcome back to our series on getting your website ready for summer shopping and summer marketing. In our first article, we discussed how user activity and sales could drop by 30% or more during the… Read More
March 26, 2017
This is the first article in a two-part series that discusses how to get your eCommerce store ready for summer shopping. As the temperature rises, people leave their computer screens for vacations, barbecues and the… Read More