Search Engine Marketing

Traffic Leads to Conversions

Search Engine Optimization (SEO) and Marketing (SEM) are in our DNA. From design to integration, modern SEO and SEM are about developing based on competitive analysis. The introduction of Google’s Penguin and Panda algorithms also make SEO even more intrinsic to building a technically sound website with a comprehensive content strategy. In short, DotcomWeavers will put all our considerable SEO and SEM expertise into making your website a search engine superstar and boosting your online marketing performance.

Make Google Happy

Though we understand Penguin, Panda and Hummingbird, we never try to ‘game’ Google’s organic search algorithms. Instead, we employ our own SEO best practices to make your product pages rank-worthy, and ultimately help your brand and website achieve a trusted status among customers and search engines alike.

SEO & Social Sharing

Quality social media is engaging, shareable and fresh. We also know that a major SEO component of eCommerce websites is product reviews. As more than 50% of buyers want to read customer reviews before purchasing, we integrate review functionality in every product page of your site to promote excellent SEO returns.

SEM is an effective form of online marketing

Tracking Results

SEO is dynamic and requires continuous testing and analysis to identify areas of improvement. This way we can adjust your website for optimal performance. To ensure you get the best returns possible from your online marketing, we leverage Google Analytics and Bing Ads and also implement iContact, which supports and evaluates e-mail marketing campaigns.

A Dynamic Duo

To increase exposure for your website, we combine organic search best practices (SEO) and paid advertising (SEM) marketing campaigns. This complementary approach supports the natural appearance of your website in consumer search results. It also uses search engine pay-per-click campaigns to advertise your business.

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More Questions about SEO/SEM

Yes, eCommerce SEO is more detailed and complicated than traditional SEO. In fact, successful eCommerce SEO takes into consideration conversion rates through optimization, analytics, Web design and development (preferably in eCommerce), and user experience. When working with eCommerce SEO it is also essential to understand everything from buying behaviors and commerce and retail business functions to social media marketing and communication. Given these diverse requirements, experts recommend that online retailers consult with professionals or companies that have significant SEO experience and expertise.
SEO must be integrated early in the planning phase, even before working on wireframes and design. Failing to establish a strong, sustainable SEO strategy can result in unexpected problems when you launch the website and other obstacles to online success such as low traffic volumes.
It takes a particular skill set to effectively manage SEO, which another reason why experts recommend tapping consultants and companies with SEO expertise. When it comes getting new product pages to rank well, we understand the importance of establishing a solid information architecture, website structure and internal link architecture from the very start.
If the firm uses Google AdWords to initiate a paid SEM ad, it can take about 24 hours to appear on the first page. An organic campaign however, takes more time because it involves natural search listings. When producing organic search results, Google uses a series of metrics to ensure that a site is relevant and trustworthy. Your website must score well on Google’s algorithmic test, and many other variables, to rank well in an organic search. All of that takes time. To speed this process as much as possible, our experienced SEO team knows how to maximize organic search potential for your website.
Based on order of popularity and influence, we currently subscribe to the sequence of home page > category page > product page. In addition to treating category pages as individual ‘home pages’, we also build deep links to product categories. In this hierarchy, guest blogging, content marketing, paid ads, and social media work well because it provides users with the fastest and most informed service.
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