Retailers Respond to Changing Digital Shopping Habits

Retailers Respond to Changing Digital Shopping Habits

As digital sales started to become a thing during the early days of the Internet, they were entirely website-based. In the ’90s and pretty much through the launch of the iPhone in 2007, the idea of buying something on a phone was absurd.“‘Mobile First’ is the mantra of 2016, and retailers are slowly accepting this by designing their mobile experience before their desktop,” Amit Bhaiya CEO of DotcomWeavers,a web development/design company told The Motley Fool via email. “Most of the shoppers at Target will be millennials, and the way this audience behaves is to shop through mobile first.”

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