Small Business Expo (SBE) is America’s #1 B2B trade show, conference & networking event for small business owners, entrepreneurs, and startups. They needed a new web platform to support a growing attendee, vendor and sponsor base.

With a few customizations, WordPress provided the perfect CMS for SBE’s requirements. Careful user-experience design supports attendees, exhibitor and sponsor needs on a single system. Users can sign up and manage their accounts, events and partnership levels from a secure and convenient dashboard. 

Salesforce integration transformed the SBE site into a powerful marketing and lead-generation platform. The AdButler plugin we added supports an additional source of revenue for SBE as they promote their B2B partners. Finally, the site is also 100% scalable, so SBE can use it to expand into international markets.