Pump Products is an industry leader that sells and services 100,000+ unique pumps, parts, motors, and generators. After 5 years on Magento 1, our long-time client needed more accurate search, better data management and faster site performance to future-proof their business.
Magento 2.3 delivered all the features they needed and more. We migrated their site in just a few months, updated their custom ERP integration and added several new B2C and B2B features.
These included an enhanced parts finder, product manual finder and interactive machine diagrams where users can see replacement parts and add them directly to their cart. Together, these UX tools drive Pump Products’ conversion rate and average order value up month over month.
Increase in eCommerce Conversion Rate
Increase in Average Order Value
Decrease in Bounce Rate