Gofer Parts sells thousands of high-quality commercial floor-care equipment and aftermarket floor machine products. They needed to make it easy (and compelling) for users to find and buy them online.
We started by migrating their outdated osCommerce site to Magento and then redesigned it to emphasize product search. The custom parts finder caused an immediate lift in conversions and became the primary way users interact with the site. Because SEO was critical, we restructured the site navigation and product hierarchies to support better indexing and search engine visibility.
To complete their eCommerce transformation we integrated their Magento platform with the NetSuite ERP. This enables them to manage their business and order fulfillment from a single backend system.
Increase in Website Users
Increase in Online Revenue
Increase in Paid Traffic
So many people have been impacted by the current COVID-19 pandemic in a variety of ways. Our thoughts are truly with you all. We, too, have been affected by the pandemic, with our staff shifting to work-from-home for the foreseeable future. While we have planned, practiced, and don’t anticipate any changes to our responses and project timelines, we do ask for your understanding if you experience any delays. Our customers’ satisfaction and trust is our number one priority, and it remains that way now and into the future.
We recognize that these government regulations and social requests are for everyone’s health, so we also ask that everyone please do their part in helping prevent the spread of this virus further. You can find more information about that here. But we also know that the coming weeks and months will be tough for most businesses. Simply put, we are here for you however we can be. Right now, our universal goal is to have everyone stay healthy and to help our businesses survive. Please don’t hesitate to let us know how we can help you, too.