Globe Scientific was founded in 1983 in the basement of the Diamond Family home and has since grown to fit a 150,000 sq ft. headquarters located in Mahwah, New Jersey.
Our main focus was to maintain and amplify Globe Scientific’s growth from the prior 36 years into the future. Over the span of almost a decade of partnership, we guided Globe Scientific’s site through a successful eCommerce journey starting with an introductory Loaded Commerce site and expanding to a Magento 2 site which was fully optimized for their B2B interactions.
Our main objectives included:
With almost 4000 items available for shipment and the capability to provide private and highly customized labeling, this online store was built with a complex catalog data structure that was redesigned to meet the Magento 2 architecture and the client’s needs. The online store is equipped with unique data organization and the option to use filters throughout the customer search journey and user experience (UX).
PRODUCT ORGANIZATION AND DISPLAY
Because each Globe Scientific product has many variations such as different units of measurement (UOM) and colors, which requires them to be listed separately on the listing but grouped together on the details page, it was important to the B2B and B2C experiences that we provide accurate product details and simplified navigation. Less Clicks = Higher Conversion Rates.
In the way of dynamic imports and exports, the team at Globe Scientific regularly imports/updates their products via a comma-separated values (CSV) file. This format is different from the native Magento import/update structure which prompted our team to build a custom interface to import products employing a format that is tailored specifically to the company’s needs.
INTERACTIVE MEDIA LIBRARY AND SUPPORT
Another important feature of the Globe Scientific site is the interactive media library found under ‘Downloads’ and the ‘Locate a Dealer’ capability. Businesses can take full advantage of readily accessible product literature, user guides, market brochures, data sheets, and more. The site also features a comprehensive and animated flip catalog which greatly enhances the shopping experience of B2B customers.
Globe Scientific chose to partner with us to achieve the goal of optimizing their site for a comprehensive and simplified B2B/B2C customer journey. To do this we utilized the robust Magento 2 platform migration to create an online store fit for a scalable and adaptable business continuing to make a name for themselves in the industry of high quality laboratory supplies.