Founded in 2003, Mishimoto is a leading supplier of superior cooling products and cooling system upgrades for cars and trucks. They needed a custom eCommerce website that could keep pace with customer demand and logistic challenges.

Migrating from Yahoo to Magento opened up Mishimoto’s potential for conversion-boosting customizations like an advanced search bar and an interactive parts finder. Behind these features is the InRiver PIM (product inventory management software) that allows admins to quickly add, update and remove products from the Mishimoto catalog

We also moved their ERP from Stone Edge to NetSuite, which could handle increased traffic and sales volume. The result was a UX-driven eCommerce experience that helped Mishimoto serve more customers and grow their brand equity in a competitive market.

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