Lancaster Farming is a trusted source for new and used farming equipment in the Northeast and Mid-Atlantic regions. They needed a custom online auction platform that streamlined the buying and selling process.
On the new platform, sellers can quickly post products (including bulk inventory uploads) and buyers can search, review and place bid with ease. The marketplace features custom APIs that bring products from other vendors onto the site and ensure front-end product synchronization.
Its flexible design accommodates microsites for individual vendors and allows them to customize their microsite stores. The backend support structure is just as powerful and Lancaster’s admins have full control over the site data. Selling, sourcing and buying farming equipment has never been easier.
Schedule a free consultation with one of our eCommerce strategists