When your task is nothing less than helping every small business owner in the country learn, network and grow, your website needs to work overtime. To make it happen, Small Business Expo asked us to build a flexible web platform with a conversion-centric design to showcase their events, allow people and exhibitors to sign up, and generate leads.
WordPress was the clear choice for a robust, user-focused website that felt like a high-energy Small Business Expo event. Through a combination of a professional yet approachable design, keyphrase-driven SEO content writing and a host of customizations, the new site exuded the SBE brand identity. But the site needed to do more than look good and deliver great content - it had to attract and convert leads. Through integration with Salesforce, the SBE site could manage and build more meaningful relationships with the national small business community. Since Small Business Expo’s mission is to help small business owners everywhere, their marketing reach needed an extension too. The AdButler plugin optimizes their ads, tracks impressions, clicks, revenue, conversions and reports statistics in real-time - so Small Business Expo is always connecting with people. The result was a scalable, business-transforming website that Small Business Expo could build upon as they expand their scope. We can’t wait to see what’s next for them. International shows, perhaps?
PRACTICAL MONTHLY WEB STRATEGY TIPS