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SAV Eyewear is an online and brick-and-mortar retailer that sells high-quality reading glasses, sunglasses, and computer glasses that come in a variety of functional and beautiful frames.
Their success (and growing competition online) required that a stronger eCommerce presence and their old OSCommerce website could not support the business needs and customer functionality required. They asked DotcomWeavers to help them build a user-driven, scalable eCommerce solution that would support increased conversions and future growth.
For a website that satisfied both their B2B and B2C customers plus increases individual sales volume, Magento was a clear choice.
Our team looked at SAV’s goals with fresh eyes and redesigned the UX and UI of the SAV site to match their vision for the future. What made this project unique was the custom virtual Try-On module we developed and integrated.
It allows users to capture their image and see what every pair of SAV glasses look like on their face and then share the snapshots on social media. Conversions improved immediately, as did customer satisfaction reviews. Today, the module is available on the Magento marketplace.
We built a custom Magento frontend and paired it with the Sage ERP to give SAV a seamless flow of information between their internal and external systems. With this framework, SAV can offer customers a seamless shopping experience on a site that search engines love to crawl.
Several of the key integrations we added include a robust search tool, powerful shipping options, order tracking capabilities, and a unique B2B application engine to support their brick-and-mortar sales.
The Select-A-Vision website is a balanced combination of user experience and eCommerce power, which provides a springboard for unlimited growth in the industry.