Founded in 2003, Mishimoto quickly grew into an industry leader providing superior cooling products and cooling system upgrades for daily drivers, track cars, trucks, and bikes.
Due to their rapid success, they faced the challenge of needing an enhanced website that could keep pace with demands in the sales, logistics and customer service departments.
They asked DotcomWeavers to tune up their current website into a dynamic and scalable eCommerce platform that not only delivered outstanding customer experience but was in line with Mishimoto’s vision for future sales.
Our team worked with Mishimoto to improve all customer interfacing issues by re-platforming their site from Yahoo to Magento. In short, we swapped an outdated engine with something a lot more powerful.
If you’ve got something powerful under the hood, the frame should match. So, we transformed the Mishimoto front-end into a mobile-first, UX-driven sales machine that is as fun to navigate as it is easy to shop.
What gave Mishimoto a true advantage over their competitors was the shift from their legacy Stone Edge ERP to NetSuite - a sturdier system that could handle heavy traffic and sales volume.
We installed and customized several third-party integrations that both attracted customers to Mishimoto and improved the conversion rate.
The first was an interactive parts finder (search by make/model/year) that helped users find the products they want. We also added a PIM (product inventory management software) called inRiver, which made it easy to manage their stock in a multi-channel environment.
These upgrades helped synchronize the front-end website with a host of tactical sales upgrades, from a robust loyalty program to Helpdesk integration, international shipping, and fraud prevention.
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