INTRODUCTIONLaural Home is a revolutionary home décor company that specializes in shower curtains, comforters, duvet covers, decorative pillows, tote bags and pet beds.
Laural Home needed a powerful eCommerce website that was as timeless and evocative as their trendsetting art and home décor.
We began with an entirely new site architecture could at once support an improved sales flow process and be flexible enough to accommodate design updates as new styles and products came into the store. Next, we integrated extensive search parameters, theme swatches, sales notifications and improved shipping functionality. With the architecture in place, we went back and finessed the front-end design even further to look like the impressive wall art they sell.