INTRODUCTIONLaura Jayne designs and creates chic, customizable hair adornments, veils, jewelry and other bridal accessories for style savvy women.
Our job was to deliver a timeless website with a simple CMS that allowed the Laura Jayne team to make regular updates while maintaining the luxury look and feel of the brand.
We proceeded with the site architecture based on the requirement that the front end had to support a truly beautiful layout. With that in place, the team created a customized eCommerce platform that delivered well-segmented product categorizations. Additional third-party plugins, image zoom functionality, and social media integrations helped the achieve a shopping experience as seamless as Laura Jayne’s designs. We also built the site to support multiple customer groups, so even B2B customers can log in and place orders with their custom product pricing same. Finally, access controls were also set up so that certain products are available for ordering only by specific B2B customer groups.