INTRODUCTIONLancaster Farming is the leading Northeast and Mid-Atlantic farm newspaper and delivers market news, commodity reports, agribusiness information and includes news about 4-H, FFA and fair events, and rural life.
Lancaster Farming asked DotcomWeavers to create an open online marketplace where vendors could auction and sell their new and used farm products – machinery, goods, tools and more – to customers throughout the region and, eventually, the country.
With without existing infrastructure to build upon, we created the auction platform from scratch. While our designers built a flexible visual display that could house microsites for individual vendors, our developers implemented an extensively customized backend support structure. Our project team then interfaced with several third-party vendors to ensure that all products were synchronized with the front-end system, and integrated features such as product comparison, bulk inventory upload options, the auction module itself, and advanced search parameters. With our system in place, buyers can post their products and sellers can quickly learn about and place bids on those products, which resulted in a seamless and fulfilling eCommerce experience.