Lancaster Farming is the leading Northeast and Mid-Atlantic farm newspaper for market news, commodity reports, agribusiness information and news about 4-H, FFA, fair events, and rural life.
They asked us to create an online marketplace where vendors could auction and sell their new and used farm products – machinery, goods, tools and more – to customers throughout the region and, thanks to a scalable website framework, eventually, the country.
Without existing infrastructure to build upon, the DotcomWeavers team created an auction platform from scratch.
While the designers built a flexible visual display that could house microsites for individual vendors, our developers implemented an extensively customized backend support structure.
While working with Lancaster it was decided that the website have custom APIs’ built-in to bring products from other vendors directly onto their site.
Our team worked with third-party vendors to ensure front-end product synchronization. They also integrated features such as product comparison, bulk inventory upload options, the auction module itself, and advanced search parameters.
With the new system, sellers can post products and buyers can quickly learn about and place bids on those products, which enables a seamless and fulfilling eCommerce experience.
Today, Lancaster Farming continues to thrive and thanks in part to the online marketplace, are looking to expand to new regions.