For over 16 years, Instrumentation 2000 has sold testing and measurement equipment online from well-known manufacturers to business across a wide range of industries.
They had ambitious goals for the future and needed the right platform and toolkit to support new initiatives. They asked us to step in and provide the digital solution in the form of a robust new website while they focused on building their business.
Magento was the clear choice for Instrumentation 2000, who needed a platform that could support a business with complex products and unique functionality needs.
To create a better user experience for both customers and admins, we added a robust search indexing feature and a robust admin panel made inventory management fast and easy. The result is a future-ready, fully-responsive website that can handle customer needs and scale with the company.
A modern sales platform was mandatory for Instrumentation 2000, which was why we chose Magento. But they wanted to do more than catch up to competitors – they wanted to win.
That meant a customized eCommerce experience that could meet the needs of their customers regardless of industry or size.
Custom upgrades like a CRM (customer relationship management) engine set them apart, while the intuitive design and careful navigation layout helps them achieve a conversion ration unmatched in their industry.
PRACTICAL MONTHLY WEB STRATEGY TIPS